Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Negative economic conditions, rising inflation, natural disasters, earthquakes, floods, and volatile political situations have created unrest in society. Consumers have dealt with increasing inflation since 2018, which peaked in 2022, and gave no…
The pistachio, mixed products, and peanut categories have largely influenced the packaged nuts industry in 2023. Price variations among different nuts is largely determined by inflation and harvest conditions. Turkish consumers have a traditional…
Ice cream is experiencing favourable growth, albeit with some challenges. Factors such as energy and electric prices, the cost of raw materials, and frozen distribution expenses are leading to a higher unit price increase compared to other product…
The outbreak of COVID-19 decreased the occasions of gum since consumers did not go to offices or schools, and consumers spent more time in the household. This reduced the use of gum as a breath-freshening product, leading to negative growth of gum.
When inflation started to be significant in 2017 in Turkey, chocolate confectionery was experiencing a peak in volume growth, benefiting from new launches. Throughout the high inflation period, companies looked to downsize standard tablet chocolate…
When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…
2022 saw total volume sales of wine register moderate growth and this was entirely due to the strong performance recorded in the on-trade. The re-opening of Turkey’s consumer foodservices industry during the post-pandemic era as COVID-19 control…
2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of…
Cider/perry registered negative off-trade volume growth during 2022, despite value growth soaring in the category over the course of the year. This was the result of the substantial increases that were seen in the off-trade unit price of cider/perry…
2022 saw growth rates accelerate in beer as the category registered double-digit total volume growth. This positive performance can be seen as a sign that the category has well and truly entered its post-pandemic recovery phase as on-trade sales of…
2022 saw Turkey’s alcoholic drinks industry continue to register very positive total volume growth, with all categories continuing to benefit from rising demand as the alcoholic drinks industry recovers from the impact of the COVID-19 pandemic and…
Turkish consumer income is predicted to increase at a faster rate than in Western Europe over the period to 2027, although starting from lower initial levels. Middle-aged consumers are set to earn the most, due to better jobs and multiple income…
Istanbul and Ankara are Turkey’s most economically vibrant cities, supported by strong demographics, high digital connectivity and higher than average consumer expenditure. Meanwhile, Gaziantep offers the greatest potential for future economic…
Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…
Turkey continues to rank relatively low in terms of economic freedom as starting and operating a business remain difficult in the country. The lack of macroeconomic stability, a depreciating currency, shortages of skilled workers and lower innovation…
This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…
This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse long-term global trends that can help businesses adapt to changes in the production and…
This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…
During 2022, all breakfast cereals categories benefited from new products being launched. Consumers have become much more sensitive to the health and wellness trend since the onset of the COVID-19 pandemic and the return to pre-pandemic daily…
The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…
The increasing emphasis on eating healthy foods has been boosting the consumption of salad in recent years in Turkey, with the COVID-19 pandemic, as a major health crisis, only serving to further drive this trend among local consumers. Consequently,…
As consumers had been spending more time at home during the pandemic, but were wearying of preparing their own meals or were still working, even if from home, and had less time for meal preparation, they were increasingly opting for frozen ready…
This briefing examines how the furniture industry is performing globally and in the largest countries in terms of furniture output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The briefing examines how the machinery industry is performing globally and in the largest countries in terms of machinery output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…
The briefing examines how transport and storage industry performs globally and in the largest countries in terms of transport and storage output. The report also provides data for production, market size, imports, exports, industry’s costs,…
The briefing examines how the textile and leather products industry performs globally and in the largest countries in terms of textile and leather products output. The report also provides data for production, market size, imports, exports, industry…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
In 2019, Western European construction recorded output of USD4,588 billion despite a slight slowdown in major economies. The COVID-19 crisis in 2020 and related uncertainty led to residential and commercial construction contracting. Rising…