Turkey

There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference…

Before the onset of COVID-19, the industry raced ahead, promoting swift turnover in consumer choices. However, in the post-COVID era, a shift has occurred towards a slower, more thoughtful approach. Consumers are now leaning towards timeless pieces…

The Turkish economy has grappled with prolonged economic instability and high inflation, resulting in restrained volume sales. Lengthy recovery post two significant earthquakes, impacting a fifth of the population, and the country's unstable economic…

Weddings in Turkey gained momentum post-pandemic in 2021 and 2022. However, a slowdown in 2023 is evident, resulting in lower growth rates in jewellery sales compared to the years 2021 and 2022. Notably, millennials and Gen Z prefer to allocate their…

Turkey welcomed 44.5 million tourists in 2022, according to the Culture and Tourism Ministry of Turkey. Tourists arriving in September and August contributed to the sales of new season products, intending to carry them home and wear them in autumn,…

Consumers have developed higher standards of home hygiene since the era of the pandemic, seeking appliances which are practical, convenient, and which offer high standards of cleaning efficiency. Within this context, both robotic and stick vacuum…

Light flyers continue to be perceived as desirable products by consumers, thanks to being perceived as healthy and energy efficient small cooking appliances. Indeed, consumers’ demand for such practical appliances has also led to a series of new…

Refrigeration appliances remains in a slight volume slump in 2023, albeit showing an improvement compared to the steeper declines seen in 2022. This is cited as an organic decline following the previous sales boost seen during the era of the…

Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic…

Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…