Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, convenience stores registered significant value growth in Turkey, driven in part by a significant number of new outlets opening. The compact size of these stores made it easier to find suitable locations and their widespread presence in…
Appliance and electronics specialists were one of the worst performing retail sectors in Turkey in 2023. With most products imported, it registered even higher prices increases than other sectors, due to significant devaluation of the Turkish lira.…
With inflation very still high, apparel and footwear specialists in Turkey registered both a double-digit percentage increase in current and constant value sales. However, there was slight contraction in the number of outlets, as rising costs led…
In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…
In 2023, manufacturers launched concentrated, economical, environmentally friendly and refillable surface care items. This shift aligns with the growing consumer demand for sustainable and cost-effective solutions. One example is Cif Clean Boost…
With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture…
In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.
In 2023, Turkey received significantly higher rainfall than the average in May and June, which increased the insect population. Warnings were issued about the prevalence of invasive mosquitoes named 'Aedes Aegypti,' which were said to be unlike the…
In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices.
In 2023, retail value growth soared due to rising price points, while retail volume sales remained positive, driven by an uplift in sales for automatic dishwashing liquid and tablets. The steep devaluation of the currency during the year led to…