Turkey

Ready meals recorded an excellent sales performance in 2023 as demand continued to increase substantially. While all categories of ready meals registered strong positive retail volume sales growth, shelf stable ready meals and chilled ready meals…

2023 saw edible oils register steady and stable volume growth as population growth underpinned rising demand, with olive oil recording a particularly positive performance as consumers became more interested in the health and wellness properties of…

The main influence on sales of cooking ingredients and meals in Turkey in 2023 was the ongoing economic crisis that continues to undermine the spending power of the vast majority of local consumers. The population of Turkey continues to grapple with…

There were no store cards with “pay later” options available in Turkey at the end of the review period. All cards issued by retailers are closed loop pre-paid cards that enable payment in specific retail outlets. Over the forecast period, prospects…

Turkey is witnessing dynamic growth in social media and gaming expenditure. While consumers above the age of 18 and those in the workforce have the option to obtain credit or debit cards to access their wages, a different consumer profile is emerging…