Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, Turkey received significantly higher rainfall than the average in May and June, which increased the insect population. Warnings were issued about the prevalence of invasive mosquitoes named 'Aedes Aegypti,' which were said to be unlike the…
In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices.
In 2023, retail value growth soared due to rising price points, while retail volume sales remained positive, driven by an uplift in sales for automatic dishwashing liquid and tablets. The steep devaluation of the currency during the year led to…
Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad…
In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…
The tough economic situation in Turkey continued to impact consumer foodservice at the end of the review period. This had some benefits for street stalls/kiosks as consumers looked for the best value for money from their consumer foodservice choices.…
Independents continued to dominate self-service cafeterias in Turkey in 2023. Independent concepts like esnaf lokantasi are popular with local consumers. Esnaf lokantasi supply fixed price three course menus at affordable prices, typically for…
Limited-service restaurants experienced growth across all metrics in 2023, although huge current value increases were exaggerated by very high inflation. Nonetheless, the category secured competitive advantages over other consumer foodservice types,…
Full-service restaurants experienced hyperinflation effects more strongly than other consumer foodservice categories, as their price points were already higher than average in the industry. There was a small drop in overall transactions. As the…
The market witnessed significant damage and losses due to a massive and destructive earthquake that occurred on 6 February 2023, affecting 11 provinces in east and southeast Turkey. The major earthquake impacted provinces with a special role in…