Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, other dairy is projected to see strong, if slower, retail volume growth. The growth in the category can be attributed to the sustained demand for these types of products, driven by their perceived healthier properties and natural qualities.…
Over 2023, the average retail current unit price of drinking milk products is projected to a see triple-digit increase. This notable price surge can be primarily attributed to the substantial devaluation of the Turkish lira. The prices of raw milk…
High inflation and increasing prices are the main factors impacting the performance of dairy products and alternatives in 2023. Turkey has already been experiencing a high inflationary phase, with the rate of inflation rising dramatically in…
In 2023, cheese is projected to register positive, if more moderate, retail volume growth, stimulated by the marketing investments. In 2022-2023, cheese has witnessed a series of innovative product launches and strategic marketing initiatives aimed…
In 2023, overall retail volume sales of butter and spreads are projected to see positive growth, albeit driven by the performance of margarine and spreads. Conversely, there is expected to be a drop in retail volume sales of butter, as well as a…
The average retail current unit price of baby food is set to increase considerably in 2023. Baby food is becoming less affordable during a period of very high inflation in Turkey. This is causing a sharp slowdown in retail volume growth across baby…
Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…
In 2023, wearable electronics demonstrated positive volume growth albeit at a lower rate than was achieved in the previous year. The economic crisis in the country, along with the major earthquake that hit the country in February 2023, were the main…
The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…
In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…