Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Turkey covers production and consumption trends in agricultural commodities, energy…
In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco. Cigarettes, in particular,…
In 2023, fine-cut tobacco sales witnessed a robust double-digit volume increase, albeit at a slower pace compared to the Compound Annual Growth Rate observed during the review period. This deceleration can be attributed to market saturation. Fine-cut…
In 2023, cigarette sales in Turkey experienced a significant increase in retail volume, growing at a double-digit rate. This surge can be partly attributed to a rebound in sales following a period of decline in the previous year due to adverse…
Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This…
Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home…
Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and…
Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to…
In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari),…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.