Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Computers and peripherals will register stagnant volume sales in 2023, partly due to saturation, but also due to weaker demand following the dynamic growth in 2020. There was a surge in computer and peripheral volume sales at the height of the…
Consumer electronics in Turkey is registering weaker retail volume growth in 2023, compared to 2022 levels, with sales of headphones, wearable electronics and wireless speakers the main driver of volume sales. The year 2023 is proving difficult for…
Headphones registered slower volume growth in 2023 as the sharp rise in the cost of living led to a decline in disposable incomes. The devastating effects of the earthquake that took place in February 2023 had a noticeable impact on consumption of…
Retail volume sales of home audio and cinema continues to decline in 2023. Hi-fi systems and digital media player docks are increasingly unpopular among the Turkish population and are considered outdated. This sector is also challenged by the…
In 2023, home video is seeing a marginal decline in volume sales due mainly to the negative trend seen in LCD TVs. As a result of the adverse economic conditions in the country, people are delaying their purchasing decisions for a new TV at home,…
In 2023, imaging devices are witnessing strong volume decline as part of a continuing trend that emerged over the review period. One of the major contributory factors to this weak performance is the very high ownership of smartphones with advanced…
Retail volume sales of in-car entertainment continued to decline in 2023, even though driving picked up again as the pandemic ebbed away. Modern cars have built-in car speakers and media players, which has led to a general decline in demand for…
In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…
The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…
In 2023, wearable electronics demonstrated positive volume growth albeit at a lower rate than was achieved in the previous year. The economic crisis in the country, along with the major earthquake that hit the country in February 2023, were the main…