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Travel

Market research on the travel industry. Our reports feature a wea...

Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

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Strategy Briefing

Hospitality Front and Centre

Oct 2021

The hospitality sector is being transformed as a result of the global pandemic, with consumers demanding heightened cleanliness and safety measures, purpose-driven services and products, bespoke experiences and overall more responsible business…

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Strategy Briefing

Lodging in Asia Pacific

Aug 2021

Travel restrictions imposed in order to limit the spread of Coronavirus (COVID-19) had a dramatic impact on lodging in 2020. Global travel came to a halt as countries around the world closed their borders, with demand for domestic trips also hit by…

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Strategy Briefing

Lodging in Western Europe

Nov 2022

Lodging was continuing its gradual recovery in Western Europe in 2022. While value growth was dynamic in this year, as in 2021, sales are still some way short of their pre-pandemic levels, given the size of the losses seen in 2020 due to the various…

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Strategy Briefing

New Frontier Markets - The Forefront of Tourism Recovery

Apr 2022

New frontier markets are highly dependent on tourism and lead the rebound post pandemic as consumers seek new places to explore. However, often they are at the forefront of the existential threats posed by climate change - from Fiji to the Maldives -…

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Strategy Briefing

Next-Gen Technology for Travel Recovery

Aug 2021

Digital transformation in travel has been propelled by the pandemic, with travel businesses investing in safe and seamless tech in the short term for the restart. While technologies like AI are beginning to be deployed to tackle the current…

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Strategy Briefing

Next-Generation Customer Loyalty

Jun 2023

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…

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Strategy Briefing

Personalisation and the Rising Demand for Individual Experience

Mar 2022

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

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