Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Tourist flows experienced significant growth during 2022 and have continued to grow in 2023, although to a lesser degree. However, they remain at levels below those seen immediately prior to the outbreak of COVID-19, especially in terms of the number…
There was a solid increase in Norwegian tourism in 2022 and 2023, as overnight stays at hotels and various lodging facilities surged. This rebound brought figures on par with 2019, the pre-pandemic year. However, it was also thanks to domestic…
In March 2023, New Zealand was announced as one of the select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, as China began re-opening its borders. Before the pandemic, China stood as New Zealand’s…
The volume of inbound arrivals (in terms of number of trips) continued to expand in 2023, falling just short of pre-pandemic levels. One key factor contributing to this trend was the 2022 FIFA World Cup, which increased the visibility of the country…
The Mexican travel industry has witnessed a remarkable recovery, with inbound visitor spending surpassing the 2019 performance in 2022 in current value terms, with the anticipation of double-digit growth in 2023 and also in 2024. In 2023, inbound…
After surpassing the initial target for tourist arrivals in 2022, Malaysia is projected to continue on the path to recovery in 2023, albeit the number of inbound arrivals is expected to remain well below pre-pandemic levels, in terms of number of…
In 2023, Kenya's tourism industry is poised to experience a resurgence with the reopening of China to international travel. This presents a promising opportunity for growth, as Chinese visitors have the potential to significantly contribute to the…
Lagging slightly behind many other countries globally, Japan finally eased its various regulations around COVID-19 in 2023. This has been very significant for the travel industry, not only in terms of deregulation, but also in terms of changes in…
Tourism flows in Italy have performed very well in 2023 with figures expected to come close to pre-pandemic levels in terms of number of trips. The Easter weekend contributed to the recovery of tourism in Italy, with domestic and foreign tourists…
Outbound departures are expected to nearly reach pre-pandemic numbers in 2023. This is largely due to the high cost of domestic travel which is encouraging locals to travel abroad. Once the skies were reopened after the pandemic restrictions were…
2023 has seen a significant recovery in terms of inbound arrivals to Ireland with the number of trips set to reach 89% of pre-pandemic levels. With COVID-19 restrictions lifted the country has begun welcoming back visitors from key source markets…
In 2023, tourism flows are expected to show a significant increase compared to 2022. This has already been seen in the first quarter of 2023. Malaysia, Australia, Singapore, Timor Leste and India were still the countries that made the largest…
In 2023, international events, coupled with initiatives by the government, have been allowing inbound tourism to witness healthy growth, which is ultimately expected to drive current value sales beyond the pre-pandemic level, seen in 2019. Inbound…
Growth in the number of outbound departures from Hungary in 2023 looks set to be well down on the previous year. This is mainly explained by the ongoing normalisation of travel flows following the strong rebound over 2021-2022 that resulted from the…
The full resumption of quarantine-free travel is the major driver of the expected exceptional spike in inbound arrivals to Hong Kong in 2023. Inbound arrivals are expected to recover to more than 60% of the 2019 level in 2023, with full recovery…
In 2023, inbound tourism is enjoying a strong recovery in Greece, with the number of trips expected to recover to pre-pandemic levels by the end of the year. There is much optimism, even though bookings in the first quarter were somewhat…
Following the first year of volume growth in inbound arrivals in 2022, after a Coronavirus (COVID-19) pandemic that almost paralysed the travel industry worldwide, 2023 has seen further upward development in the number of international tourists in…
After an impressive recovery in 2022 as COVID-19 fears subsided, tourism flows have continued to post strong growth in 2023. There are no longer any restrictions in place while the World Health Organisation declared the COVID-19 pandemic to be over…
Coronavirus (COVID-19) caused dramatic decreases in travel flows to/from Finland in 2020-2021. Early 2021 was a weaker year than early 2020, which preceded the outbreak of COVID-19 and implementation of measures to stem the spread of the virus. As…
The ongoing Russia invasion of Ukraine has had a global impact, including a direct effect on Egyptian tourism due to a decline in Ukrainian tourist arrivals. Despite this challenge, Egypt's tourism industry has strategically expanded its reach to new…
During the review period, domestic tourism experienced remarkable growth, achieving unprecedented historical figures. Several key factors contributed to this phenomenon. Firstly, after enduring approximately two years of confinement, numerous…
In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…
The big story in tourism flows in Croatia in 2023 was the huge rebound seen in inbound arrivals as the return to international travel fuelled a boom in foreign tourism worldwide, with Croatia benefiting from its burgeoning status as a very attractive…
At the end of 2022, the national government approved a visa for digital nomads, allowing foreigners to work remotely or offer their services from Colombia. This visa enables them to reside in the country while engaging in remote work for up to 24…
Effective from 8 Jan 2023, the Chinese government lifted inbound travel restrictions, such as testing and contact tracing passes, effectively ending the country’s “zero-Covid” policy practiced for the last three years. Subsequently, international…
During summer 2023, inbound tourism in Chile has shown a moderate increase compared to 2022, but it is still to reach pre-pandemic levels. The top five countries of origin for tourists visiting Chile in 2023 are Argentina, Bolivia, the US, Brazil,…
In October 2022, the Canadian government removed all remaining COVID-19 related travel restrictions This led to strong growth of inbound and outbound travel, with this trend continuing into 2023. Household savings are high thanks to severely reduced…
The National Statistical Office and the Ministry of Tourism data suggest a significant increase in tourism flows as the post-COVID-19 recovery of travel and tourism in Bulgaria continues. There are no remaining active travel restrictions in place…
The tourism sector in Brazil is experiencing a more favourable outlook in 2023, after the World Health Organization declared the end of the Public Health Emergency of International Concern related to COVID-19. In June 2023, the National Health…
Domestic tourism derived some benefit in the wake of the Coronavirus (COVID-19) pandemic, as borders closed and consumers looked within the country for travel for economic, health and logistical reasons. As a result, the number of domestic trips is…
Tourism flows to from and within Austria in 2023 continued to evolve strongly towards pre-pandemic levels, as most of the fears around travel and social distancing inherited during the Coronavirus (COVID-19) period dissipated. In the aftermath of the…
In 2022, following the easing of local pandemic-related travel restrictions, a strong public desire to explore again drove a full return to domestic travel in Australia. The affordability of domestic travel also played a key role in encouraging…
Domestic tourism continues to see very positive development with large mobilisations of people throughout the country. This is being supported by several factors. On one hand, the access to US dollars to travel abroad is very limited and very…
Driven by the steady growth of trips to and within Europe, the attractions and experiences market had never been so large or diverse as it was at the start of 2020. The global Coronavirus (COVID-19) pandemic however put an abrupt halt to tourism…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Euromonitor International’s Top 100 City Destinations Index 2023 uncovers the leading city players which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for…
Euromonitor International’s Top 100 City Destinations Index 2022 uncovers the leading city players, which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for…
Smart cities are expected to spearhead urban development, as they rally their resources towards digitising and integrating innovative city operations. Key trends in urbanisation are likely to stem from sustainability-centric consumer demand,…
The Coronavirus (COVID-19) has exposed the fragility of the travel and tourism sector globally – with a distressing economic impact on the cities with the halt of the travel sector, social distancing, changes in social mobility and lifestyle changes.…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…
The luggage industry faced significant challenges during the pandemic, with sales plummeting in 2020. As COVID-19 restrictions eased in 2021, travel rebounded, aiding sales recovery. However, factors like inflation, the war in Ukraine, and China's…
As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…
The travel industry is experiencing its biggest crisis, with tourism demand plummeting following the global shutdown to help contain the Coronavirus (COVID-19) pandemic. The impact of COVID-19 is staggered, with Asia Pacific ahead of the curve.…
Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future. This…
The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…
Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…
Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loyalty, with…