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Travel

Market research on the travel industry. Our reports feature a wea...

Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Booking in Romania

Sep 2023

The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…

USD 1,195
Country Report

Booking in Portugal

Sep 2023

Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…

USD 1,195
Country Report

Booking in Poland

Sep 2023

In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…

USD 1,195
Country Report

Booking in Peru

Sep 2023

Booking services grew significantly in 2022 and have continued to grow, although to a lesser extent, in 2023. The category has yet to reach the level of sales seen immediately prior to the COVID-19 crisis, although it is close to doing so. Growth has…

USD 1,195
Country Report

Booking in Norway

Sep 2023

The Norwegian tourism industry has faced unprecedented challenges due to the global pandemic. As a result, many businesses within the sector were forced to lay off employees as travel restrictions and lockdowns severely impacted tourism activities.…

USD 1,195
Country Report

Booking in New Zealand

Sep 2023

The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available…

USD 1,195
Country Report

Booking in Morocco

Sep 2023

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely by leisure travel, with a notable rebound in international arrivals from France, Spain and the UK. Here, the country benefits from…

USD 1,195
Country Report

Booking in Mexico

Sep 2023

Booking has experienced remarkable current value growth, particularly fuelled by leisure travel, which is set to continue in 2023. Leisure travel encompasses holidays and recreational trips undertaken by individuals seeking relaxation, exploration,…

USD 1,195
Country Report

Booking in Malaysia

Sep 2023

Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote…

USD 1,195
Country Report

Booking in Kenya

Sep 2023

The war in Ukraine has had a detrimental impact on the travel industry in Kenya, including the booking sector. The conflict has resulted in an overall increase in travel costs, making it more expensive for individuals to explore various destinations…

USD 1,195
Country Report

Booking in Japan

Sep 2023

COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the…

USD 1,195
Country Report

Booking in Italy

Sep 2023

Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…

USD 1,195
Country Report

Booking in Israel

Sep 2023

Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.

USD 1,195
Country Report

Booking in Ireland

Sep 2023

Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…

USD 1,195
Country Report

Booking in Indonesia

Sep 2023

Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…

USD 1,195
Country Report

Booking in India

Dec 2023

On the back of a competitive pricing structure, the facility to cross-compare, and a seamless customer journey, travel bookings via online channels have gained further momentum, which is set to take the penetration of online travel bookings to 47% in…

USD 1,195
Country Report

Booking in Hungary

Sep 2023

Hungarians traditionally pay close attention to foreign exchange rates when planning trips abroad, particularly summer holidays, as fluctuations can cause travel expenses to increase significantly in a short period of time. This was the case…

USD 1,195
Country Report

Booking in Hong Kong, China

Sep 2023

Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…

USD 1,195
Country Report

Booking in Greece

Sep 2023

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

USD 1,195
Country Report

Booking in Germany

Oct 2023

The second half of 2022 brought economic uncertainty to what had started as an optimistic year in travel and tourism. Nevertheless, travel remained a priority that consumers wanted to spend on, especially after saving up during the two years of…

USD 1,195
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