Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…
The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…
Travel in Morocco continued to recover in 2023, with the volume of trips seeing significant growth over the previous year. One key factor contributing to this trend was the 2022 FIFA World Cup, which increased the visibility of the country as a…
Travel in Ecuador is experiencing a remarkable resurgence, marked by a surge in domestic tourism. Several factors have fuelled this growth, including the desire for stress relief after extended periods of confinement during the pandemic. The…
Travel in Malaysia continues on a strong path to recovery boosted by the end of the pandemic and a strong desire to travel again. There has been a significant increase in international travel thanks to the lifting of restrictions and COVID-19 related…
With the World Health Organisation declaring the pandemic to be over in early 2023 and with COVID-19 restrictions no longer in place the outlook for travel in Israel is much brighter. This has led to a surge in inbound arrivals and outbound…
Travel sales in China are set to strongly rebound in 2023, following the lifting of COVID-19 restrictions in the country and the reopening of the border to inbound arrivals. In terms of domestic tourism, volume is predicted to recover faster than…
Canadians continue to have a good appetite for travel with many determined to resume their travel activities after the government removed all COVID-19 restrictions in the second half of 2022. As a result, the travel industry is expected to continue…
The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…
The year 2023 presented significant challenges for the Colombian tourism industry, driven by a combination of factors including the national economic slowdown, the removal of tax benefits such as VAT exemptions for tourism, the devaluation of the…
Travel and tourism in South Africa has faced persistent challenges due to rising input costs, particularly related to supplying quality water to clients and dealing with frequent power outages. Water supply and water quality challenges have been…
In 2022, the gradual removal of pandemic-related restrictions in South Korea led to a significant surge in outbound travel demand. This trend continues in 2023. Outbound travellers in both 2022 and 2023 have also been spending considerable sums of…
The cost of living crisis has not hindered the Slovakian’s appetite for travel in 2023. The number of outbound departures is enjoying steady growth, although travellers prefer low cost destinations such as Bulgaria, Turkey and Greece over more…
In 2023, the global travel industry has been experiencing a resurgence as countries have adapted to the post-pandemic landscape. Despite the challenges faced in previous years, Mexico emerged as one of the few countries that remained open to tourists…
Japan finally eased its various regulations around COVID-19 in 2023. This has had a significant impact on the travel industry in 2023, not only in terms of deregulation, but also in terms of changes in consumers’ perception of and behaviour towards…
Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of…
In 2022, Australia's decision to reopen its borders contributed significantly to the rebound in travel and tourism. However, the expected surge in international arrivals did not materialise as quickly as anticipated. Many Asia Pacific countries,…
In 2023, travel in Turkey is projected to register strong growth in terms of number of visitors and value sales. The waning of the Coronavirus (COVID-19) pandemic continues to have a positive effect on tourism. Inbound tourism flows are registering…
The dynamic performances recorded across all categories of travel and tourism in Romania during 2023 represented the continuation of the strong recovery that began in 2021 and developed over the course of 2022. This was mainly result of the…
The resumption of travel is a key factor in 2023, along with the associated evolution in consumer behaviour since the era of the COVID-19 pandemic. The lockdowns made people realise how important it is to achieve a healthy work-life balance, along…
The tourism industry was one of the most affected industries by the COVID-19 pandemic in Portugal. The successive confinements, prohibitions and global restrictions led to the closure of hotels, the suspension of flights and cruise lines. While the…
Travel in Spain is seeing a return to pre-pandemic levels in Spain in 2023, with good weather over the Easter and May bank holidays boosting domestic tourism. Summer is also proving to be incredibly positive for inbound travel, as Spain has become a…
Tourism flows are showing a strong increase in 2023 on both a domestic and international level. Despite the impact of inflation on disposable incomes and travel prices increases, consumers are not willing to cut down on their spending as they seek to…
After the exceptionally weak performances of 2020-2021, excluding certain categories connected with domestic tourism, travel has been recovering and moving towards 2019 pre-Coronavirus (COVID-19) pandemic levels. Faster inbound and outbound tourism…
The travel industry is undergoing significant changes influenced by various factors and the aftermath of the pandemic. Airlines, hotels, travel agents, and the tourism industry in Chile have all experienced shifts in trends and customer preferences.…
After the severe difficulties and challenges faced in the wake of the Coronavirus (COVID-19) outbreak in 2020, optimism in the industry and the joy of experiencing holidays again from the consumers’ side have driven travel in Germany in 2022-2023.…
The tourism industry in Switzerland was strongly affected by the COVID-19 crisis over the 2020-2022 period. In 2023, the behaviour of travellers is expected to return to normal to a large extent. 2023 started with a positive winter season. Despite…
Travel in Saudi Arabia is performing exceptionally well in 2023, having ranked first among all of the other Arab nations in terms of highest inbound visitors in 2022. Saudi Arabia has also experienced an incredible recovery in the number of airlines…
In 2023, the number of leisure outbound trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level. Fuelled by still high pent-up demand, there have been high numbers of bookings for May and summer holidays, with land, rail and air travel…
In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders. In the…
In 2023, Kenya's travel landscape is undergoing transformative trends that hold significant promise for its tourism industry. The relaxation of China's travel ban marks a crucial turning point, instilling renewed optimism in Kenya's tourism sector.…
2023 has marked a significant recovery of inbound arrivals to Ireland. Inbound arrivals are projected to reach 89% of pre-pandemic levels in terms of number of trips by the end of 2023. Visitors from mainland Europe and North America are driving the…
The Filipino travel industry continued to recover in 2023, with the volume of inbound arrivals having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19…
Fear of Coronavirus (COVID-19) played little or no role in 2023 and tourism flows, inbound and outbound, are set to reach close to their pre-pandemic level of 2019. In addition, domestic tourism flow is projected to exceed the 2019 pre-pandemic…
The Hungarian travel market has performed positively on the whole in 2023. Inbound, outbound and domestic trip numbers have increased strongly and come closer to their pre-pandemic levels, with diminishing concerns about COVID-19 and the ending of…
The travel and tourism industry in Egypt has been experiencing a remarkable revival, marked by increased occupancy rates, sustainable tourism initiatives, and the expansion of source markets. Collaborative efforts between the Ministry of Tourism and…
Outbound tourism flows recorded a strong performance in Croatia during 2023 despite the impact of high inflation and the cost of living crisis on the discretionary spending of local people. In general, Croatian consumers are still hungry for leisure…
The travel industry in Taiwan continued on its road to recovery in 2023, with the volume of inbound arrivals having recorded high triple-digit growth over the previous year. Following the lifting of all COVID-19-related entry restrictions in October…
In 2021 and 2022, pandemic-related travel restrictions controlled the travel industry’s performance, and the removal of these restrictions led to robust sales growth. China’s decision in January 2023 to remove all remaining restrictions on…
Tourism flows have rebounded strongly during the post-COVID-19 recovery of travel and tourism in Bulgaria, with no travel restrictions being in place in 2022 or 2023. Leading scheduled, low cost and charter airlines have also increased their number…
As of 1 October 2022, Thailand fully lifted all pandemic-related border requirements. To enter the country, international travellers no longer needed to show proof of vaccination, or a negative COVID-19 test. This resulted in a strong recovery for…
COVID-19 led to weaker results in 2020-2021 while lifting restrictions in 2022 led to a boom in travel results. With pent-up demand continuing to result in consumers booking trips, 2023 is expected to set records. Following two years of travel…
Argentina is going through a situation that it has experienced on other occasions, with a shortage of dollars linked to the government controls as it seeks to avoid devaluing the local currency. Because people cannot buy US dollars at an official…
France’s travel industry is on the path to recovery in 2023 having already seen strong growth in inbound arrivals in 2022. Admittedly, the context is not ideal with Russia’s war in Ukraine, soaring inflation, and more cautious consumption habits…
In 2023, inbound travel to India is set to see robust growth on the back of international events, coupled with government initiatives. Global political gatherings such as the G20 summit, and the hosting of international sporting events have helped…
The travel market of Peru has continued to grow in 2023, but to a lesser extent than in 2022. However, it is still a long way from reaching pre-pandemic levels, especially with regard to the arrival of foreign tourists. The main factors that have…
The travel landscape in Norway was significantly reshaped by the COVID-19 pandemic, resulting in a notable increase in domestic tourism during 2021 and 2022, while international travel encountered difficulties. While 2021 levels remained below…
Travel in Vietnam is being supported by the revival of tourism following the era of the pandemic when such activities and industries were curtailed. In 2023, Deputy Minister Hoang Dao Cuong signed Decision No. 405/QD-BVHTTDL, which issued the…
Travel in Italy is performing very well in 2023, with increasing travel flows both inbound and domestic. Domestic trips are seeing a particularly fast recovery with consumers looking to take holidays in closer proximity to their home with the…
It is estimated that travel in 2023 will not reach the volume and value levels it would have without the COVID-19 disruption. Moreover, the inbound tourism flow is expected to remain lower in 2023, compared with the 2019 pre-Coronavirus (COVID-19)…