Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Travel intermediaries bore the full brunt of the global travel shutdown caused by the pandemic, and it is likely to take at least five years for sales to return to pre-crisis levels. Global brands have responded by pivoting to domestic tourism,…
As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict…
Consumer engagement, retention, loyalty and trust begins pre-trip, builds in-trip and ends post-trip, to start again in a constant cycle. Without adopting digital innovation and a digital-first mindset, travel brands will be destined to fail in their…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
Travel and tourism has been decimated by Coronavirus (COVID-19), leaving communities starved of income and jobs, whilst nature has flourished without crowds or pollution. As travel businesses rebuild, a new purpose and mindset is required to ensure…