Traditional and Connected Watches

Traditional and connected watches registered a marked slowdown in growth in current value terms in 2023, when set against the previous two years, which saw sales bounce back from the COVID-19 pandemic. Value growth was driven largely by inflation and…

Connected watches sustained their growth trajectory in 2023, boosting the performance of the entire category, which otherwise saw modest current value growth and volume decline. Smart wearables performed well thanks to their advanced features and…

One challenge facing high watches in Argentina is that the high demand in the country exceeds what the main players can supply. This is because the national government lacks the necessary volume of US dollars for importers to bring in their products.…

Traditional watches in the US witnessed a swift rebound in sales in 2021, surpassing initial expectations, driven predominantly by the surge in demand for high watches (over USD1,000). However, the momentum has since seen a notable deceleration…

After disruption to sales due to COVID-19 in 2020 and 2021, traditional watches resumed its pre-pandemic slow and steady declining trend in volume terms in 2022, a trend which is set to continue in 2023. Indeed, in 2023, every category within…