Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Domestic travel is recovering at a faster rate than inbound tourism in Poland. In 2023, Polish consumers are seen to be eager to book stays in domestic tourist resorts, go on city breaks, and travel to visit family or friends and, at the same time,…
Tourist flows experienced significant growth during 2022 and have continued to grow in 2023, although to a lesser degree. However, they remain at levels below those seen immediately prior to the outbreak of COVID-19, especially in terms of the number…
There was a solid increase in Norwegian tourism in 2022 and 2023, as overnight stays at hotels and various lodging facilities surged. This rebound brought figures on par with 2019, the pre-pandemic year. However, it was also thanks to domestic…
In March 2023, New Zealand was announced as one of the select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, as China began re-opening its borders. Before the pandemic, China stood as New Zealand’s…
The volume of inbound arrivals (in terms of number of trips) continued to expand in 2023, falling just short of pre-pandemic levels. One key factor contributing to this trend was the 2022 FIFA World Cup, which increased the visibility of the country…
The Mexican travel industry has witnessed a remarkable recovery, with inbound visitor spending surpassing the 2019 performance in 2022 in current value terms, with the anticipation of double-digit growth in 2023 and also in 2024. In 2023, inbound…
After surpassing the initial target for tourist arrivals in 2022, Malaysia is projected to continue on the path to recovery in 2023, albeit the number of inbound arrivals is expected to remain well below pre-pandemic levels, in terms of number of…
In 2023, Kenya's tourism industry is poised to experience a resurgence with the reopening of China to international travel. This presents a promising opportunity for growth, as Chinese visitors have the potential to significantly contribute to the…
Lagging slightly behind many other countries globally, Japan finally eased its various regulations around COVID-19 in 2023. This has been very significant for the travel industry, not only in terms of deregulation, but also in terms of changes in…
Tourism flows in Italy have performed very well in 2023 with figures expected to come close to pre-pandemic levels in terms of number of trips. The Easter weekend contributed to the recovery of tourism in Italy, with domestic and foreign tourists…