Tobacco

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and…

Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…

All but uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…