Tobacco

Following a double-digit contraction in 2022, tobacco in Costa Rica showed a modest return to growth in total current value sales in 2023. The overall performance of the market in volume terms continued to be undermined by falling demand for…

Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…

Tobacco in China saw a fairly stable performance in 2023, with volume sales increasing marginally across all categories except e-vapour products. Cigarettes continued to see slow increases in both retail volume and current value sales, driven by…

The tobacco industry in Chile experienced a positive performance in 2023, although the largest category of cigarettes experienced another drop in demand. This fall in volumes was significantly influenced by the growing challenge of tobacco products…

Tobacco in Canada is undergoing significant structural changes with traditional cigarettes losing ground due to declining smoking rates and the switch to alternative vaping products. Cigarette production witnessed a significant decrease in 2023 with…

Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders…

In 2023, cigarette consumption in Cambodia has seen a gradual decline. This trend is driven by several factors such as a notable increase in e-cigarette use, particularly among younger consumers, the recent implementation of a VAT on cigarettes, and…

Tobacco in Bulgaria witnessed robust growth in 2023, with retail volume growth driven largely by the growing appeal of alternative products in the form of e-vapour products and heated tobacco. Cigarette smoking remains very popular due to its low…

In 2022, cigarettes remained the primary tobacco category in Brazil. The volume growth of cigarettes in 2022, although slower than in 2019, was indicative of the dynamics surrounding illicit trade rather than an increasing preference for tobacco…

In 2023, Bosnia and Herzegovina witnessed significant changes in its tobacco landscape, marked by declining smoking prevalence and notable economic factors influencing consumer behaviour. A growing health consciousness among the population has led to…

In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…

Sales of traditional tobacco products in Belgium continued to decline rapidly in 2023, primarily due to an increase in excise taxes on cigarettes and smoking tobacco. The diminishing price gap with neighbouring countries, such as France, has also…

In 2023, the inflation rate in Bangladesh is very high, causing a significant increase in essential commodity prices over the past year. Despite this, tobacco sales have improved, primarily due to the widespread availability of single-stick sales,…

Overall, it was a positive picture for tobacco in Azerbaijan in 2023, with only marginal volume decline.

In Austria, retail volume sales of cigarettes experienced a notable decline in 2023, falling below pre-COVID-19 levels for the first time. This decline follows a pandemic-induced increase when travel restrictions limited access to cheaper cigarettes…

Australia has one of the lowest smoking rates in the OECD, with just 10% of the population aged over 15 years being daily smokers, in contrast to the OECD average of 16%. Incidence rates declined over the review period in response to government…

The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…

At the end of 2022, Angola's inflation rate surged to 22%, the highest in 18 months, as reported in February 2024. In 2023, the WHO supported the production of the comic book "Lighted Dreams" to promote tobacco-free lifestyles and prevent youth…

Overall, tobacco registered positive volume and current value growth in Algeria in 2023.That being said, volume growth was moderate and was mainly due to population growth.

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The global tobacco industry is increasingly addressing environmental, social and governance issues, strengthening the harm reduction narrative and increasing investment in sustainability initiatives in response to increasing pressure from consumers,…

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

In 2023, e-vapour products in Bolivia experienced considerable growth and formalisation in the distribution channels for e-vapour products. The availability of these products surged in both modern and traditional retail outlets. Initially, e-vapour…

Smokeless tobacco, heated tobacco and e-vapour products in Bulgaria posted dynamic growth despite rising unit prices across all categories. The growing popularity of such products has led to higher excise duty on e-liquids and nicotine free liquids,…

In 2023, e-vapour products in China witnessed an exceptional decline in retail current value sales, marking the lowest level of sales since 2014. This was due to the enforcement of “requirements of the Measures for the Administration of E-cigarettes”…

Heated tobacco was the fastest growing tobacco product in Slovenia in 2022, with volume sales increasing significantly. Consumers see it as a compromise between smoking and adapting a habit that is less harmful for their health. While promotion of…

Smokeless tobacco, e-vapour products and heated tobacco in the Philippines benefited from regulatory efforts in 2023. Thanks to the proliferation of legislation that oversees production and sale of vapour products, e-vapour products and heated…

Consuming smokeless tobacco has always been popular in Algeria and in 2023, it registered moderate volume growth. Loose US-style moist snuff, known locally as Chemma, is the only smokeless tobacco product available and is very popular among older…

From 2023, vape stores in Quebec are unable to sell flavoured products. They can only sell tobacco or flavourless e-vapour sticks. Volume sales of E-vapour products have declined by up to 70% in this region following the introduction of these…

Smokeless tobacco, e-vapour products and heated tobacco in Croatia performed well overall in 2023, although chewing tobacco and moist snuff remained negligible. Both e-vapour products and heated tobacco are on an upward retail volume sales…

As in 2022, smokeless tobacco, e-vapour products and heated tobacco in Denmark did not see uniform retail volume sales developments at the end of the review period. In this vein, retail volume sales of chewing tobacco and e-vapour products continued…

Smokeless tobacco, e-vapour products and heated tobacco in Estonia performed well in retail volume sales terms in 2023. E-vapour products and heated tobacco are emerging as the major competitors to regular combustible cigarettes. These product types…

In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…

The market for smokeless tobacco, e-vapour products and heated tobacco in Greece saw vibrant growth in retail volume terms in 2023. Manufacturers are increasingly shifting their focus away from traditional tobacco products, and towards new-generation…

E-vapour products recorded another year of strong double-digit current value growth in Indonesia in 2023. The strong growth of e-vapour products in the country was supported by both established brands and new players entering the market, driving the…

Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with…

In 2023, e-vapour products in Lithuania continued to show strong growth. A significant number of consumers are shifting from regular cigarettes to alternatives perceived as less harmful, particularly single-use vaping devices and heated tobacco.…

Heated tobacco products saw solid current value growth and moderate retail volume growth in 2023. Compared with cigarettes, the competitive price of heated tobacco benefits the category. In addition, wider availability in convenience stores,…

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

In 2023, smokeless tobacco, e-vapour products and heated tobacco recorded rapid and robust rises in Peru, benefitting from trends that left other industry categories untouched. E-vapour products maintained extremely growth in terms of both volume and…

Heated tobacco products in the United Arab Emirates recorded the most impressive growth rates within the local tobacco industry in 2023, followed by e-vapour products. Both tobacco heating devices and heated tobacco recorded double-digit retail…

In 2023, retail value sales of e-vapour products and heated tobacco recorded double-digit growth in Bosnia Herzegovina. While the smoking prevalence and cigarette consumption, including illicit trade, continue to decline in the country, two other…

The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…

Smokeless tobacco, e-vapour products and heated tobacco saw growth driven by closed system single use vapes in Ireland in 2023, with double-digit growth in volume and value. The growing popularity of disposable vapes is the result of their low…

Smokeless tobacco, e-vapour products, and heated tobacco in Latvia continued its upward trajectory in 2023, primarily driven by the increasing popularity of heated tobacco and single-use vaping systems. While this growth trend has been consistent…

Heated tobacco products are still relatively new to the market with Philip Morris behind the arrival and expansion of the category in Mexico. Heated tobacco products are attracting interest due to the reduced harm claims compared to conventional…

High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…

Sweden continues to invest in its unique ‘harm reduction’ policy in efforts to try to reduce smoking cigarettes. Indeed, the country’s low smoking rate is widely reported in the international media. In 2022-2023, there was a clear increase in vaping…

Retail volume sales of smokeless tobacco, e-vapour products and heated tobacco plummeted in 2023, following the total ban of e-vapour products in Taiwan. However, heated tobacco products made strong progress from a low base. E-vapour products had…