Tobacco

Fine cut tobacco’s value proposition was helping drive demand for this product in 2022. In comparison to its more expensive competitor, cigarettes, fine cut tobacco does not have to factor in the manufacturing cost of creating a ready-to-smoke…

There was a slight increase in volume sales in cigarettes in Algeria in 2023, mainly due to population growth, with smoking prevalence falling slightly, particularly among men. Consistent tax increases over the review period dampened volume sales…

In 2023, amidst persistent inflationary pressures, consumer preferences in the area of cigarettes underwent a notable transformation in Cameroon. Affordability emerged as a paramount concern, prompting a discernible shift towards economically priced…

The market for cigarettes in Egypt witnessed a decline in volume terms in 2023, within a context of continuing economic uncertainty. Multiple devaluations of the Egyptian pound and a lack of foreign currency made it more difficult for tobacco…

Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…

The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…

Cigarettes witnessed a deeper decline in volume terms, as the challenging economic conditions in Nigeria continued in 2023. High inflation limited purchasing power forcing consumers to cut back on cigarette consumption. The depreciation of the local…

Despite the growing demand for e-vapour products, and the declining revenue and volumes of cigarettes in South Africa, the latter category continued to represent the largest value share within tobacco in 2023. In understanding this demographic, males…

In 2023, cigarettes in Tunisia continued to see a decline in retail volume sales. The downward trend is driven by multiple factors. Firstly, prices of key brands like 20 Mars Gold and Marlboro Gold and other brands have risen, dampening consumer…

Demand for cigars and cigarillos remained low in Algeria in 2023, with volume sales falling. The non-existence of local production combined with the restrictions on imports and local currency depreciation all dampened demand. Therefore, volume sales…

In 2023, cigars, cigarillos and smoking tobacco in Cameroon recorded steady growth in volume terms. Despite the ban imposed by the Ministry of Trade in 2022, pipe tobacco continued to enjoy demand in 2023, primarily fuelled by its association with…

The market for cigars, cigarillos, and smoking tobacco in Egypt witnessed only modest growth in volume terms in 2023, thanks to disruption to supply chains, which led to shortages at a retail level. This resulted in many smokers reducing their…

Sales in cigars, cigarillos, and smoking tobacco in Kenya managed to achieve small positive volume sales in 2023. This is attributed to similar sales in both cigars and cigarillos, while smoking tobacco is not significant enough to be covered by…

Sales of cigars, cigarillos and smoking tobacco in Morocco continued rising in 2023, following 2022’s rebound prompted by the reopening of cafés and bars, and the surge in tourism. These products are mainly consumed in on-trade outlets, which account…

Cigars, cigarillos and smoking tobacco declined steadily in retail volume terms over 2023. The weak economic conditions had a considerable impact on the category’s performance. High inflation weakened consumer spending power, whilst unit prices rose…

Traditionally, shisha that incorporates the use of pipe tobacco in South Africa was marketed as safe, and made popular during social events due to a positive perception. It is a product that is fairly popular among the younger demographic. However,…

Cigars, cigarillos and smoking tobacco in Tunisia registered overall retail volume growth in 2023, albeit due solely to pipe tobacco, as cigars witnessed a slump and fine cut tobacco and cigarillos remained negligible. Moreover, pipe tobacco…

Consuming smokeless tobacco has always been popular in Algeria and in 2023, it registered moderate volume growth. Loose US-style moist snuff, known locally as Chemma, is the only smokeless tobacco product available and is very popular among older…

High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…

Dominating value sales of smokeless tobacco, e-vapour products and heated tobacco in South Africa, e-vapour products continued to drive category growth in 2023. The increasing popularity of these alternative products is one of the factors driving…

Smokeless tobacco, e-vapour products and heated tobacco in Tunisia remained an underdeveloped category in 2023. The illicit trade continued to dominate e-vapour products in Tunisia, with a legal market absent. All e-vapour devices and products…

2023 saw a continued rise in demand for smokeless tobacco, e-vapour products and heated tobacco in Egypt. Heated tobacco products saw a particularly dynamic performance, thanks to their sustained availability across all retail channels, from markets…

Smokeless tobacco, e-vapour products and heated tobacco saw sales rise in both volume and current value terms in Morocco in 2023. In January 2024, the government Increased the custom duty applicable to disposable vapes from 2.5% to 40%. Effects of…

Overall, tobacco registered positive volume and current value growth in Algeria in 2023.That being said, volume growth was moderate and was mainly due to population growth.

At the end of 2022, Angola's inflation rate surged to 22%, the highest in 18 months, as reported in February 2024. In 2023, the WHO supported the production of the comic book "Lighted Dreams" to promote tobacco-free lifestyles and prevent youth…

Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders…

In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…

The market for tobacco in Egypt was shaped by economic uncertainty in 2023, with consumer price inflation rising to a historic high, in the context of multiple devaluations of the local currency, the Egyptian pound. With the central bank placing…

In 2023, Ethiopia's tobacco industry is primarily dominated by cigarettes, with higher consumption observed in eastern regions such as Somali, Afar, and Jigjiga. However, this area is also marked by a prevalence of illicit cigarettes smuggled across…

In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…

The tobacco industry in Kenya in 2023 continued to face significant challenges from illicit trade and regulatory uncertainties. This is impacting major players such as Mastermind Tobacco (K) Ltd and British American Tobacco Kenya Ltd, leading to…

Tobacco in 2023 in Morocco was impacted by the country’s economic strife and drought, with local tobacco production declining deeply. The war in Ukraine continued to fuel prices rises in energy and raw materials, and Morocco saw high inflation during…

Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…

While retail volume growth of tobacco in South Africa notably slowed in 2023, current value sales continued to soar. The country experienced high inflation during the year, with the price of some household essentials growing by double digits,…

In 2023, Tanzania was recognised as the second-largest producer of tobacco in Africa, according to Minister for Agriculture Hussein Bashe. Despite this high production level, smoking prevalence in the country continues to decline. This downward trend…

In 2023, tobacco in Tunisia faced significant challenges amid notable negative trends at the end of the review period. The prevalence of the illicit trade/parallel trade in tobacco remained very strong, with a remarkable increase in the number of…

In 2023, Uganda's tobacco sector faced significant changes and challenges amid an improving economy. The industry’s growth aligns with a recovery from inflation, enhancing consumer purchasing power. A notable drop in the consumer price index…