Tobacco

Heated tobacco products continued to report dynamic growth in both value and volume terms in 2023. One important reason for the dynamic performance of the category is the local production of heated tobacco and the fact that these products are…

Heated tobacco products was by far the most dynamic of the main categories within smokeless tobacco, e-vapour products and heated tobacco in North Macedonia in retail volume growth terms in 2023. While this was partly because sales are still emerging…

Closed system single use e-cigarettes turned out to be a big winner in 2023 with the category recording dynamic growth for the second year running. These products are perceived as the easiest e-vapour product for new vapers to approach and use. The…

Smokeless tobacco, e-vapour products and heated tobacco in the Czech Republic continued to develop at the end of the review period. As heated tobacco products are viewed by some as the “future of smoking”, it is essential for the major players to…

In 2023, Bosnia and Herzegovina witnessed significant changes in its tobacco landscape, marked by declining smoking prevalence and notable economic factors influencing consumer behaviour. A growing health consciousness among the population has led to…

Tobacco in Bulgaria witnessed robust growth in 2023, with retail volume growth driven largely by the growing appeal of alternative products in the form of e-vapour products and heated tobacco. Cigarette smoking remains very popular due to its low…

In 2023, there were no sharp changes in excise tax or, therefore, product prices in tobacco in Croatia. More stable prices helped to avoid declines in retail volume sales at the end of the review period. However, the growth in retail volume sales of…

Within tobacco in Estonia, cigarettes continued to struggle to maintain demand in 2023. Smoking prevalence in terms of cigarettes saw a further small decrease at the end of the review period. This was underpinned by heightened health concerns as well…

It was a positive picture for tobacco in Georgia in 2023, with healthy volume growth across all tobacco products. This was partly due to an increase in population, as there were increased numbers of immigrants from Russia, as a result of the war in…

Tobacco in Hungary saw a decline in volume terms overall in 2023, attributed to several and various factors. Despite price hikes that remained below the annual inflation rate, the market's largest segments struggled to stem the fall. Volume sales of…

In 2023, the major trends in tobacco in Latvia remained consistent with previous years. Sales of regular cigarettes continued to decline, while vaping and heated tobacco products gained popularity. However, an alarming trend was the resurgence of…

Retail sales of cigarettes in Lithuania are steadily declining as consumers increasingly shift towards alternatives such as vaping and heated tobacco. This trend raises questions about whether the overall popularity of smoking is genuinely decreasing…

Total current value sales growth for tobacco in North Macedonia in 2023 was up markedly on that recorded in 2022. The improvement was primarily attributable to unit price hikes resulting from tax increases and inflationary pressures fuelled by the…

Sales of cigarettes in Poland declined slightly in 2023 in retail volume terms. In 2022 the influx of refugees from Ukraine strongly revived sales of cigarettes in the country, but the impact of this weakened in 2023. A similar picture was seen in…

Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive…

Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.

Tobacco in Slovakia was impacted by new legislation in 2023, with this set to continue throughout the forecast period as new rules and regulation shape the industry’s progress. Cigarettes saw excise tax increases in both 2023 and 2024, leading to…

Overall, the picture was positive for tobacco in 2022, largely driven by a growth in volume sales of cigarettes. This was in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased…

In 2023, tobacco in the Czech Republic continued to develop towards newer product types with perceived less harmful effects on health. Regular cigarettes remained the largest category, but retail volume sales continued on a strong downward…

Tobacco saw double-digit current value growth in Ukraine in 2023. After marked upheavals following the outbreak of war in 2022, global tobacco players adapted to the new reality and returned to new launching new products. These launches were mostly…

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…