Tobacco

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking…

Cigarettes still dominate the tobacco category in Uzbekistan, with 2022 achieving a more positive trend in retail volume sales compared to the previous year. This was fuelled by organic population growth, with the number of adults of legal smoking…

Tobacco in the Philippines saw overall growth fall in both volume and current value terms in 2023, driven in large part the persistent downfall of cigarettes, which continued to decline while cigars and cigarillos enjoyed stable demand within a niche…

The tobacco industry in Thailand registered a stagnant performance in 2023, in both volume and current value terms. At the same time, the number of smokers in the population fell for the second consecutive year, having risen during the pandemic. This…

Tobacco in Taiwan has been heavily impacted by the amended Tobacco Hazards Prevention Act, which came into effect on 22 March 2023. Taiwan now operates a complete ban on e-vapour products and regulates heated tobacco products. There are some…

In 2022, the tobacco industry continues to witness rising prices due to tax increases and global inflation rates. This has boosted the illicit trade as low-income consumers are finding smoking increasingly unaffordable. Meanwhile, demand for…

In 2023, overall retail current value sales of tobacco in South Korea showed a positive growth rate compared with the previous year, yet the growth rate was minimal, resulting in no significant difference in actual sales compared with 2022.

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

Tobacco in Pakistan has a mixed layout. The province of Khyber Pakhtunkhwa is the major grower of tobacco crops, while Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd hold the majority stake in the industry, due to their dominance of…

Consumption of tax-paid cigarettes continues to fall in 2022, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand continues to decline…

Inflationary pressure increased commodity prices and the cost of living in Malaysia in 2022 and led many smokers to trade down to more affordable cigarettes, cigars and cigarillos or shift to cheaper options altogether, such as fine cut tobacco, as…

Tobacco in Laos recorded positive sales growth in 2023, despite spreading health concerns and government efforts to reduce smoking prevalence via information campaigns, taxation and regulation. The 2023 decree imposing higher taxes on cigarettes and…

Within tobacco in Kazakhstan, retail volume sales of cigarettes continued to decline in 2023. The performance of cigarettes in the market was affected by the switch to alternatives like smoking tobacco, closed system single use (closed vaping…

Sales of tobacco in Japan remained fairy stable in retail current value terms in 2023. The Japanese government reclassified COVID-19 in May 2023, moving it from a level two to level five infectious disease. The new level is the same class as seasonal…

In 2023, legal cigarettes saw a significant decline in volume sales in Indonesia. The Indonesian Government increased the tobacco excise tax (CHT) rate by an average of 10% for cigarettes, 15% for electronic cigarettes and 6% for any other processed…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

Retail volume sales of tobacco in Hong Kong continued to strongly decline in 2023. Strong tobacco control measures and legislation introduced by the local government have resulted in a highly saturated and mature market. The government introduced yet…

Tobacco in China saw a fairly stable performance in 2023, with volume sales increasing marginally across all categories except e-vapour products. Cigarettes continued to see slow increases in both retail volume and current value sales, driven by…

In 2023, cigarette consumption in Cambodia has seen a gradual decline. This trend is driven by several factors such as a notable increase in e-cigarette use, particularly among younger consumers, the recent implementation of a VAT on cigarettes, and…

In 2023, the inflation rate in Bangladesh is very high, causing a significant increase in essential commodity prices over the past year. Despite this, tobacco sales have improved, primarily due to the widespread availability of single-stick sales,…

Overall, it was a positive picture for tobacco in Azerbaijan in 2023, with only marginal volume decline.

In 2023, e-vapour products in China witnessed an exceptional decline in retail current value sales, marking the lowest level of sales since 2014. This was due to the enforcement of “requirements of the Measures for the Administration of E-cigarettes”…

Smokeless tobacco, e-vapour products and heated tobacco in the Philippines benefited from regulatory efforts in 2023. Thanks to the proliferation of legislation that oversees production and sale of vapour products, e-vapour products and heated…

Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with…

Heated tobacco products saw very strong, if slower, retail current growth and positive retail volume growth in 2022. The competitive price of heated tobacco when compared with cigarettes afforded the category good growth potential. In addition, wider…

E-vapour products recorded another year of strong double-digit current value growth in Indonesia in 2023. The strong growth of e-vapour products in the country was supported by both established brands and new players entering the market, driving the…

The market for reduced risk products (RRPs), including e-cigarettes, heat-not-burn tobacco products (heated tobacco products) and vaping products was populated with imports at the end of the review period. With the rise in import taxes, the category…

The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…

Retail volume sales of smokeless tobacco, e-vapour products and heated tobacco plummeted in 2023, following the total ban of e-vapour products in Taiwan. However, heated tobacco products made strong progress from a low base. E-vapour products had…

In 2023, heated tobacco products in South Korea maintained double-digit retail volume and current value growth. The competition for the top spots in heated tobacco is intensifying. KT&G, Philip Morris Korea, and Rothmans Far East (BAT) are all…

Retail current value sales of smokeless tobacco, e-vapour products and heated tobacco remain negligible in Uzbekistan.

Overall, it was a positive picture for smokeless tobacco, e-vapour products and heated tobacco in Azerbaijan in 2023. In terms of e-vaping products, closed system single use registered significant value and volume growth, with Chinese brands…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

Smokeless tobacco, e-vapour products, and heated tobacco are banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore, the sale, usage, and promotion of tobacco alternative products such as e-vapour products and heated tobacco…

E-vapour and heated tobacco products remains an underdeveloped category in Vietnam, however, this is expected to develop further over the forecast period. During 2022, the Vietnamese government and associated authorities, especially the Ministry of…

Smokeless tobacco, e-vapour products and heated tobacco in Kazakhstan faced significant challenges at the end of the review period. Heated tobacco products, by far the biggest category in terms of retail value sales, posted declines in retail volume…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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In 2023, cigars witnessed slower growth in total volume sales in Vietnam than in the previous year. The market has become more mature, with the target consumer group of cigars being limited mostly to affluent consumers. Despite the deceleration in…

Cigars and cigarillos are considered niche products in Uzbekistan as they are not as widely consumed as regular cigarettes. They are typically sought out by those seeking luxurious and prestigious items, with many purchased as gifts or for special…

In 2023 in the Philippines, cigars, cigarillos and smoking tobacco was spared the hindrances that beset cigarettes, benefitting from its products’ positioning as niche and appealing to a loyal consumer audience. Cigars Local consumers who gravitate…

The market for cigars , cigarillos and smoking tobacco in Thailand experienced healthy growth in current value terms throughout 2023, with all three segments seeing a significant increase in sales. In the case of cigars and cigarillos, this was due…

According to government data, the import of cigars and cigarillos during 2019 to 2023 increased significantly with 184% growth in volume. The growth of year-to-year got eased in 2023 as the traveling resumed since the fourth quarter 2022.…

Cigars and cigarillos in South Korea has shown significant increases in retail volume sales for four consecutive years, with double-digit growth seen in 2023. One of the main drivers behind the growth in consumption of cigars and cigarillos is a…

Cigars and cigarillos in Singapore saw a retail volume decline in 2023. However, this followed a huge spike in sales in 2022. The dynamic volume growth in 2022 was due to increased footfall to Singapore’s casinos, due to heightened restrictions in…