The travel industry is experiencing its biggest crisis, with tourism demand plummeting following the global shutdown to help contain the Coronavirus (COVID-19) pandemic. The impact of COVID-19 is staggered, with Asia Pacific ahead of the curve. Leveraging Euromonitor International’s Travel Forecast Model and latest Travel 2021 research edition, this report paves the way for how travel brands can begin to recover.
This report comes in PPT.
COVID-19 does not discriminate, and all travel brands and destinations have been impacted massively by the unprecedented global travel shutdown and felt the force of economic and social lockdowns.
A major question is how long the pandemic and economic impact will last and when recovery will begin to take hold. The baseline forecast points to at least three years for tourism demand to recover to pre-crisis levels.
In Q2 2020, declines of 80-100% were reported across airlines, intermediaries and hotels as the world froze still and slowly began to reopen early summer by setting up travel corridors.
Certain sectors of the travel industry may well never see recovery to the pre-crisis levels that they enjoyed, expediting digital transformation that was already underway. A case in point is business MICE, which is unlikely to recover.
Another key criterion is the sustainability of travel products. Mass tourism and cruise were already under the spotlight for their contribution to over-tourism, so the writing is on the wall for mega cruises and bucket list hot spots.
For all travel brands, it will be a case of using the hiatus to revisit their core mission and product offer. In terms of survivors, cash will be key, and digital brands will have the upper hand in terms of agility and speed to act.
The collision of the pandemic with the climate change 2030 agenda creates a “once in a lifetime” opportunity to reset and rebuild for the benefit of people and planet to maximise the positive impacts of tourism and minimise the negatives.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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