Taiwan

As is the case across consumer health in Taiwan, herbal/traditional varieties have continued to gain popularity in dermatologicals in 2023 amidst rising awareness of the potentially harmful side effects and contraindications of active pharmaceutical…

In 2023, depilatories in Taiwan saw positive retail value sales, with the return to social activities encouraging

In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options…

Debit card transactions experienced a noticeable decline in transaction value in 2022, a trend that commenced during the pandemic in 2021. This decline was primarily attributed to the increased prevalence of digital wallet transactions and the…

2023 marks a significant change in consumer behaviour and preferences within dairy products and alternatives, driven by the gradual easing of the pandemic's impact and evolving lifestyle changes. As consumers regain confidence and return to their…

At the close of 2022, Taiwan witnessed a significant reshuffle in its credit card issuance landscape. The top five credit card issuers, ranked by the number of active cards, were Cathay United Bank with 5.77 million, CITIC Bank with 5.34 million, E…

In line with rising health-consciousness, people in Taiwan are becoming more worried about the potentially hazardous side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. This has continued to buoy…

The post-pandemic era in 2023 has ushered in changes in consumption and dining habits, marked by a greater emphasis on the quality and unique presentation of dishes when dining out. The trend of ordering delivery has continued to gain traction.…

In 2023, convenience stores in Taiwan experienced expansion driven by various factors such as summer travels, festive seasons, typhoons, and back-to-school/work periods, all of which boosted demand for fresh food, coffee, packaged snacks, and…

Contact lenses and solutions continue to recover from the negative impact of the COVID-19 pandemic in 2024. Despite some government intervention in 2022, retail volume and current value sales still remain lower than pre-pandemic levels in 2019. The…

In 2023, the total credit amount in Taiwan surged over the previous year. This figure has doubled since pre-pandemic levels at the end of 2019. Taiwan's financial landscape boasts a multitude of institutions holding significant liquid funds.…

Consumer health in Taiwan has performed positively on the whole in 2023, with growth in total current value sales remaining robust and most categories either expanding in volume terms or contracting at a slower pace than in 2022. The easing of the…

Consumer foodservice has witnessed a strong recovery since the second half of 2022 in Taiwan, with robust growth continuing into 2023, albeit at slower pace. Menu prices have increased since the pandemic due to higher inflation. Many foodservice…

Most Taiwanese office workers eat out for lunch during the weekdays, with this shaping sales of consumer foodservice by location. In the north, most office workers either eat out in restaurants, get takeaway or order food on delivery for dinner as…

Retail volume sales of consumer electronics continued to fall in 2023, with the rate of decline accelerating compared to the previous year. This was mainly the result of a slump in demand for computer and peripherals, although almost all other…

The government's relaxation of control measures on digital banks has paved the way for a broadened range of financial services offered by pure digital banks. Although the impact on traditional banks and digital wallet operators remains relatively…

In 2023, consumer appliances in Taiwan posted slower retail volume and value growth compared to the previous year, with sales negatively impacted by inflationary pressure, the slowdown in the local real estate market, and a spending shift from goods…

While liquid concentrates posted marginal growth in off-trade volume sales in 2023, this was an improvement on the decline recorded in 2022. This was partly explained by the normalisation of consumption patterns, in that the contraction the previous…

Retail volume sales of computers and peripherals registered a dramatic slump in 2023, in contrast to the positive performances of the previous two years. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears…

In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…