Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…
While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to…
Post-pandemic, Taiwanese consumers have faced weakened purchasing power, and expenditure on beer reduced in 2023, leading to a decline across all metrics, albeit at a slower rate than seen during the previous year of the review period in current…
In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…
In 2023, bath and shower in Taiwan recorded positive retail value growth, while retail volume sales declined in unessential areas during rising inflation. This included bath additives and body powder. Due to their essential natural and frequent use,…
The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…
Bags and luggage with versatile designs and enhanced functionality were in demand. Consumers sought products that could adapt to various situations, such as convertible backpacks, expandable suitcases, or bags with multiple compartments and…
Taiwan's birth rate continued to decline in 2022, reaching a historic low point. One of the main reasons for the decline was the impact of the pandemic, as many couples postponed their weddings, resulting in a continuous decrease in the married…
In 2023, baby and child-specific products in Taiwan recorded positive retail value growth, while retail volume declined. The country suffers from a low birth rate, breaking new historical records of the lowest newborn babies in 2023. Consequently,…
Away-from-home (AFH) tissue and hygiene in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was due to the return of consumers to their familiar pre-pandemic lifestyles, including more frequent…
Asian speciality drinks showed improved results in off- and on-trade volume sales terms in 2023, largely thanks to the easing of the pandemic and the ending of associated restrictions. With concerns surrounding COVID-19 having reinforced the…
Appliances and electronics specialists in Taiwan witnessed a fluctuating trajectory in 2023, shaped significantly by seasonal sales trends. While the pandemic-induced surge in demand for remote working and online schooling propelled sales of personal…
In 2023, the retail sales of apparel specialist retailers in Taiwan bounced back significantly. Following a double-digit growth rate in 2022, which surpassed the modest growth recorded in 2021, several major international brands displayed remarkable…
Apparel and footwear in Taiwan is poised to register a negative result in volume terms for a second consecutive year in 2023, while current value growth looks set to be down slightly on 2022. This is mainly due to increased caution around…
Apparel accessories in Taiwan is set to record a high double-digit decline in total volume sales for a second consecutive year in 2023. This is entirely due to the dramatic contraction of the other apparel accessories category, where demand for cloth…
The topical analgesics/anaesthetic category is poised to record the fastest growth in volume and current value terms within analgesics in 2023, and looks set to show improved results in both respects as compared to 2022. These types of products…
Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is…
The volume of people travelling by air more than doubled in 2023, supported by the relaxation of border control measures, both within Taiwan and neighbouring Asian countries. With air travel having been off-limits during the pandemic, there was a…
Following the lifting of COVID-19 restrictions in 2022, consumers spent more money on travel and experiences, shifting budgets away from consumer appliances. In addition, the weaker performance of the local real estate market saw air treatment…
In line with trends noted over the review period, air care continued to record positive retail value and volume growth in 2023, despite rising price points. Even though many consumers have travelled overseas following lifted restrictions, while…