Taiwan

Sales slowed down in 2023, as many consumers spent more on eating out and travelling following the lifting of COVID-19 restrictions in 2022. This saw consumers reducing budgets for goods, with greater expenditure on services and experiences. Due to…

While growth remains modest, sleep aids is set to record an improved result in volume sales terms in 2023. The easing of the pandemic has helped to lift demand, in that many people have started to experience insomnia and other types of sleep problems…

In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands…

The Taiwanese are keen on eating all-you-can buffets, as the diverse range of options caters to a variety of personal choices, with this benefiting self-service cafeterias. Since the COVID-19 pandemic, there has been a strong desire for more social…

Savoury snacks is set to see modest current value growth in Taiwan in 2024, with volume sales declining. Home snacking habits have declined, with consumers reducing their habit of snacking at home and engaging in less hoarding and bulk purchasing.…

The 2023 trend of revenge travel and increased dining out after the COVID-19 pandemic has led to a decline in the demand for meals and soups in off-trade channels, as Taiwanese consumers prefer to spend more time travelling and dining out. With less…

Much like the previous year of the review period, RTDs saw modest off-trade and current value growth in 2023 but a decline in on-trade sales.

Growth in off-trade volume sales of RTD tea in 2023 was up slightly on 2022. This was largely due to the easing of the pandemic and the ending of related restrictions in Taiwan, with impulse purchases and on-the-go consumption increasing as more…

Following consistent declines earlier in the review period, RTD coffee recorded modest growth in off-trade volume sales in 2023. This turnaround was partly explained by the increased incidence of impulse purchases and on-the-go consumption occasions…

Rice, pasta and noodles in Taiwan aligned with the trends influenced by the resumption of out-of-home lifestyles in 2023. As consumers returned to the office and travel and social norms they were more likely to dine out. As in other categories of…

Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…

Retail in 2023 presented a mixed landscape in Taiwan, marked by economic challenges as the country grappled with a recession in the first quarter. This downturn was primarily attributed to a decline in exports and subdued global demand for…

As e-commerce in Taiwan matures, the dynamics of online shopping are undergoing significant shifts, presenting both challenges and opportunities for retailers. Despite experiencing growth in retail value sales in 2023, the pace of expansion has…

Retail adult incontinence in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was attributable to a rapidly increasing ageing population, increasing levels of mobility, including domestic and…

Following the outbreak of COVID-19, Taiwan reopened the national border at the end of 2022, leading many consumers to travel abroad after having restrictions in place for over two years. In addition to a shift from spending on goods to experiences,…

In 2023, the overall retail demand for processed meat, seafood and alternatives to meat dropped in Taiwan as consumers resumed pre-COVID-19 pandemic lifestyles. The category had seen a surge in demand in the wake of the COVID-19 pandemic, driven by…

Processed fruit and vegetables in Taiwan was impacted by the lifting of COVID-19 restrictions and the subsequent rebound in travel and eating out. This shifted the location of demand as consumers resumed out-of-home lifestyles. Consumers were eager…

In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…

Value sales of premium and luxury cars went up by 8% to total TWD194.5 billion in 2023, due to increased demand from high-income consumers, who proved to be steadfast in their purchases despite macroeconomic headwinds. Demand for premium and luxury…

Despite the rise of digital wallets, physical credit cards and pre-paid cards still play a significant role in payments. Notably, digital wallets often cannot link to popular pre-paid cards like EasyCard, the largest transportation card in Taiwan,…