Taiwan

Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a…

Volume growth rates for all weight management and wellbeing categories in 2023 are set to surpass those recorded in 2022. The uptick is partly explained by the fact that many consumers in Taiwan gained weight during the recent period of lockdowns and…

Wearable electronics continued to see a healthy performance in retail volume terms in 2023, supported by increased purchases of activity watches and smart wearables. Prevailing health and wellness trends and the high levels of convenience and…

Volume sales of vitamins in Taiwan have continued to increase steadily in 2023, with all categories set to post better results in this respect than they did in 2022. Rising demand reflects the growing willingness of local consumers to take preventive…

Video games in Taiwan, similar to traditional toys and games, was impacted by 2023 being the country’s first full year without COVID-19 restrictions. Shrinking consumption power due to austerity and worries over inflation amid stagnant payment levels…