Taiwan

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…

The demand for sweet sauces has reverted to normal consumption patterns following the pandemic, driven further by consumers actively seeking lower sugar options. The overall market is now in a state of supply and demand equilibrium. The trend of…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Taiwan in 2024. In 2023, there was a decline in overall demand for sweet biscuits as consumers decreased their home snacking habits and bulk purchasing. This…

Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats…

Supermarkets in Taiwan recorded steady value sales growth in 2023, a year marked by digitalisation efforts as well as an expansion in home delivery services. Uni-President officially acquired Carrefour's business in Taiwan on Nov 14, 2022. This…

Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…

In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for…

Sugar confectionery is set to see current value growth in Taiwan in 2024, though volumes are expected to stagnate during the year. As in the chocolate confectionery category, the overall demand for sugar confectionery showed a decline in demand in…

There was a major shift in street-stalls/kiosks in Taiwan at the end of the review period. After a three-year pandemic, the re-opening of the Taiwanese border in October 2022 led to a surge in tourism, which resulted in crowding at tourist spots,…

Store cards are not available in Taiwan. Hypermarket chain Carrefour was the last retailer to offer such cards and it ceased its operations in 2005. A trend towards alternative payment options such as digital wallets and the widespread popularity of…

In 2023, staple foods in Taiwan was affected by the resumption of travel and eating out as key trends with the lifting of Coronavirus (COVID-19) restrictions. Thus, demand shifted back from retail to foodservice as a result of less time spent at…

Despite substantial price hikes amidst rising inflation in Taiwan, growth in sportswear current value sales in 2023 is set to be slower than in 2022. This is mainly because falling purchasing power and heightened economic uncertainty have led most…

Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing…

Off-trade volume growth for sports drinks in 2023 was up markedly on that recorded in 2022. This improvement was partly explained by the success of reduced sugar and sugar-free options introduced towards the end of the review period, which have…

A decline in volume sales of spirits in Taiwan in 2023 reflected inflationary spikes, which led to increasing costs and workforce, shipping, logistics and inventory issues. The cost of spirits is relatively high compared with other alcoholic drinks…

Spectacles in Taiwan continues to witness strong growth in retail volume and current value terms over 2024, primarily driven by the increasing prevalence of myopia among the population, which is increasing annually. Not only are myopia rates rising…

Soft drinks in Taiwan showed a solid performance in 2023, with growth in total volume sales equalling that recorded in 2022. Overall demand remained buoyant as diminishing fear of COVID-19 and the ending of associated restrictions saw more people to…

The snacks market is set to see current value growth in Taiwan in 2024, though volume sales are expected to decline. Many consumers have reduced their habit of eating snacks at home and also reduced the practices of hoarding and bulk purchasing since…

Retail volume sales of smokeless tobacco, e-vapour products and heated tobacco plummeted in 2023, following the total ban of e-vapour products in Taiwan. However, heated tobacco products made strong progress from a low base. E-vapour products had…

Small local grocers in Taiwan recorded solid growth in value sales in 2023. The country boasts over 300 night markets, housing about 20,000 vendors and merchants, with a majority situated in towns and rural areas. These vibrant hubs represent the…