Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Value sales of premium and luxury cars went up by 8% to total TWD194.5 billion in 2023, due to increased demand from high-income consumers, who proved to be steadfast in their purchases despite macroeconomic headwinds. Demand for premium and luxury…
Despite the rise of digital wallets, physical credit cards and pre-paid cards still play a significant role in payments. Notably, digital wallets often cannot link to popular pre-paid cards like EasyCard, the largest transportation card in Taiwan,…
Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go”…
Despite price rises in 2023, polishes continued to record a retail value decline, with retail volume sales falling in all areas. COVID-19 had no noticeable impact on the polishes landscape, with sales declining before the outbreak. The polishes…
In the first half of 2022, due to the surge in confirmed cases and a high number of people under home quarantine, there was a significant increase in demand for large-sized soy milk products and plant-based milk products that can be stored at room…