Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Following two years of economic downturn, general merchandise stores in Taiwan experienced a remarkable resurgence 2023, witnessing double-digit growth in retail sales. Surpassing the convenience stores channel, general merchandise stores reclaimed…
Gardening remained a popular recreational activity in Taiwan in 2023, as more people recognised its therapeutic benefits, including reducing stress and anxiety and enhancing mood. However, with the country facing a shortage of outdoor space in urban…
Jhujian Catering Group is enjoying fast growth in full-service restaurants in Taiwan, due to the strong performance of its key brands Jhu Jian and Yakiniku Smile, which target younger generations. Many of their stores are in shopping areas frequented…
In 2023, fragrances in Taiwan recorded double-digit retail value growth. Stricter regulations on flavours and fragrances and consumers' increasing focus on healthy and natural ingredients have increased the cost of manufacturing. Higher packaging…
Comfort has continued to gain importance as a factor in footwear purchasing decisions in Taiwan in 2023. This is partly explained by rising health-consciousness, a well-established trend that has been strengthened by the pandemic. Similarly, having…
Following the outbreak of COVID-19, consumers gradually returned to eating out and using food delivery services more frequently. Less time was spent cooking at home, leading to lower expenditure on food preparation in 2023.
Value sales of fine wines/champagne and spirits grew by 7% to total TWD20.8 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with friends remains a priority leisure activity,…
In 2023, electronic and mobile payments have taken centre stage, greatly reducing reliance on cash transactions in Taiwan. Local residents have enthusiastically adopted various digital payment options, particularly digital wallets, which have emerged…
Eyewear in Taiwan is experiencing strong growth in retail volume and current value terms, driven by rising demand, innovative product development and dynamism in the retail landscape. In contact lenses, players are prioritising innovation to enhance…
Eye care is poised to register a modestly improved performance in volume growth terms in 2023. It continues to benefit from the fact that the incidence of digital eye strain is on the rise in Taiwan due to the increasing amount of time people spend…