Taiwan

Similar to drinking milk products, the demand for yoghurt and drinking yoghurt ceased to grow starting from the second half of 2022, mainly due to the easing impact of the pandemic. As consumers regained confidence in going out and dining outside,…

A movement towards fountain pens was noted in 2023, driven by the trends of nostalgia and elegance. Enthusiasts and collectors both appreciated the smooth writing experience, the aesthetic appeal, and the personal touch that fountain pens bring to…

While wound care is poised to record a static performance in total volume sales terms in 2023, this will be an improvement from the declines witnessed over 2021-2022. Stockpiles accumulated by Taiwanese households during the early stages of the…

Total volume sales growth for womenswear in Taiwan in 2023 is expected to be down slightly on the previous year. This is partly explained by the normalisation of consumption patterns following the impressive rebound that accompanied the easing of the…

Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth…

Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a…

Volume growth rates for all weight management and wellbeing categories in 2023 are set to surpass those recorded in 2022. The uptick is partly explained by the fact that many consumers in Taiwan gained weight during the recent period of lockdowns and…

Wearable electronics continued to see a healthy performance in retail volume terms in 2023, supported by increased purchases of activity watches and smart wearables. Prevailing health and wellness trends and the high levels of convenience and…

Volume sales of vitamins in Taiwan have continued to increase steadily in 2023, with all categories set to post better results in this respect than they did in 2022. Rising demand reflects the growing willingness of local consumers to take preventive…

Video games in Taiwan, similar to traditional toys and games, was impacted by 2023 being the country’s first full year without COVID-19 restrictions. Shrinking consumption power due to austerity and worries over inflation amid stagnant payment levels…

In Taiwan, traditional vending machines are giving way to smart vending solutions, leveraging advanced technologies like the Internet of Things (IoT), artificial intelligence, and big data. These smart machines offer more than just snacks and…

Vacuum cleaners posted positive retail volume sales in 2023. However, growth was somewhat stunted by a shift from spending on goods to experiences and services. Following the lifting of COVID-19 restrictions, many consumers were keen to travel and…

The travel industry in Taiwan continued on its road to recovery in 2023, with the volume of inbound arrivals having recorded high triple-digit growth over the previous year. Following the lifting of all COVID-19-related entry restrictions in October…

Traditional toys and games in Taiwan registered modest retail current value growth in 2023, the market’s first full year without COVID-19 restrictions as the national border reopened near the end of 2022. Many consumers resumed travel and out-of-home…

There has been a noted revival of classic watches in Taiwan, with a renewed appreciation for traditional, mechanical watches. This is aiding sales of quartz analogue devices, with mid and high quartz analogue watches recording positive retail volume…

Toys and games in Taiwan witnessed a slower increase in retail current value sales in 2023, compared to 2022. This was the first full year without COVID-19 restrictions, as Taiwan reopened its national border near the end of 2022. Many consumers…

Following the lifting of all COVID-19-related entry restrictions in October 2022, the volume of inbound arrivals to Taiwan in 2023 dramatically increased. The government also resumed visa-free travel for citizens of major countries within Europe,…

Toilet care has shown positive retail growth in both retail value and volume terms in 2023, with the major contributing factors being inflationary pressure and rising price points. This explains the heightened retail value growth compared to retail…

Tobacco in Taiwan has been heavily impacted by the amended Tobacco Hazards Prevention Act, which came into effect on 22 March 2023. Taiwan now operates a complete ban on e-vapour products and regulates heated tobacco products. There are some…

Retail sales of tissue and hygiene in Taiwan registered accelerated growth in current value terms in 2023, when compared to the previous year. Prevailing Inflationary pressures were a key contributor this trend, as rising raw material and supply…