Taiwan

There has been a general increase in awareness of health and wellness amongst Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…

In 2022, more consumers, particularly those of the younger generation, started looking for high protein staple foods as a result of the fitness craze. An increasing number of people began to visit gyms and exercise regularly in the review period.…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Despite being historically less popular in Taiwan due to limited merchant acceptance compared to VISA, MasterCard, and JCB, American Express (AMEX) is making significant strides in the market. The key to its success lies in the exclusive benefits and…

The government's relaxation of control measures on digital banks has paved the way for a broadened range of financial services offered by pure digital banks. Although the impact on traditional banks and digital wallet operators remains relatively…

In 2023, the total credit amount in Taiwan surged over the previous year. This figure has doubled since pre-pandemic levels at the end of 2019. Taiwan's financial landscape boasts a multitude of institutions holding significant liquid funds.…

At the close of 2022, Taiwan witnessed a significant reshuffle in its credit card issuance landscape. The top five credit card issuers, ranked by the number of active cards, were Cathay United Bank with 5.77 million, CITIC Bank with 5.34 million, E…

Debit card transactions experienced a noticeable decline in transaction value in 2022, a trend that commenced during the pandemic in 2021. This decline was primarily attributed to the increased prevalence of digital wallet transactions and the…

In 2023, electronic and mobile payments have taken centre stage, greatly reducing reliance on cash transactions in Taiwan. Local residents have enthusiastically adopted various digital payment options, particularly digital wallets, which have emerged…

Despite the rise of digital wallets, physical credit cards and pre-paid cards still play a significant role in payments. Notably, digital wallets often cannot link to popular pre-paid cards like EasyCard, the largest transportation card in Taiwan,…