Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As reduced public concern about COVID-19 and the ending of associated restrictions saw most people in Taiwan go back to the office and begin spending more of their leisure time outside the home, coffee showed an improved performance in on-trade…
Hot drinks in Taiwan performed positively in 2023, with growth in total volume sales slightly surpassing that recorded in 2022. This improvement was mainly due to an uptick in on-trade consumption as diminishing public fear of COVID-19 and the ending…
While chocolate-based flavoured powder drinks showed an improved performance in off-trade volume terms in 2023, growth was considerably slower than at the on-trade level. This was partly due to maturity, though retail demand was also constrained as…
As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…
Bags and luggage with versatile designs and enhanced functionality were in demand. Consumers sought products that could adapt to various situations, such as convertible backpacks, expandable suitcases, or bags with multiple compartments and…
In 2023, minimalist jewellery designs were highly sought after in Taiwan. Delicate and understated pieces featuring clean lines, geometric shapes, and subtle adornments became a staple in the fashion scene. This trend reflects a shift towards…
In 2023, Taiwan's personal accessories industry experienced strong current retail value growth, driven by notable trends. The demand for bags and luggage rose, with consumers seeking high-quality, fashionable options, with many showing a preference…
There has been a noted revival of classic watches in Taiwan, with a renewed appreciation for traditional, mechanical watches. This is aiding sales of quartz analogue devices, with mid and high quartz analogue watches recording positive retail volume…
A movement towards fountain pens was noted in 2023, driven by the trends of nostalgia and elegance. Enthusiasts and collectors both appreciated the smooth writing experience, the aesthetic appeal, and the personal touch that fountain pens bring to…
Following the lifting of COVID-19 restrictions in 2022, consumers spent more money on travel and experiences, shifting budgets away from consumer appliances. In addition, the weaker performance of the local real estate market saw air treatment…