Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Value sales of fine wines/champagne and spirits grew by 7% to total TWD20.8 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with friends remains a priority leisure activity,…
2023 marks a significant change in consumer behaviour and preferences within dairy products and alternatives, driven by the gradual easing of the pandemic's impact and evolving lifestyle changes. As consumers regain confidence and return to their…
Home audio and cinema continued to decline in retail volume and current value terms in 2023, a course that looks set to persist into the forecast period. Products such as hi-fi systems are seen as unnecessary for most Taiwanese, and increasingly…
Volume growth rates for all weight management and wellbeing categories in 2023 are set to surpass those recorded in 2022. The uptick is partly explained by the fact that many consumers in Taiwan gained weight during the recent period of lockdowns and…
Value sales of premium and luxury cars went up by 8% to total TWD194.5 billion in 2023, due to increased demand from high-income consumers, who proved to be steadfast in their purchases despite macroeconomic headwinds. Demand for premium and luxury…