Taiwan

Away-from-home (AFH) tissue and hygiene in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was due to the return of consumers to their familiar pre-pandemic lifestyles, including more frequent…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Taiwan in 2024. In 2023, there was a decline in overall demand for sweet biscuits as consumers decreased their home snacking habits and bulk purchasing. This…

In 2023, electronic and mobile payments have taken centre stage, greatly reducing reliance on cash transactions in Taiwan. Local residents have enthusiastically adopted various digital payment options, particularly digital wallets, which have emerged…

Despite Taiwan aiming to live with COVID-19 and return to normal lifestyles, confirmed COVID-19 case numbers spiked in 2022 with more than 10,000 cases per day. In line with heightened health consciousness, which has been bolstered by the experiences…

In keeping with the negative trajectory observed throughout the review period, NRT smoking cessation aids is set to contract in volume and current value terms in 2023. Demand continues to be undermined by the fact that the rate of smoking prevalence…