Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Gardening remained a popular recreational activity in Taiwan in 2023, as more people recognised its therapeutic benefits, including reducing stress and anxiety and enhancing mood. However, with the country facing a shortage of outdoor space in urban…
In 2023, fragrances in Taiwan recorded double-digit retail value growth. Stricter regulations on flavours and fragrances and consumers' increasing focus on healthy and natural ingredients have increased the cost of manufacturing. Higher packaging…
Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth…
Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.
In 2023, the sales volume of edible oils experienced a decline, partially offset by the return to normal routines and a growing demand in the foodservice channel. The normalisation of dining in and travel activities during 2023 boosted demand from…
In 2023, consumer appliances in Taiwan posted slower retail volume and value growth compared to the previous year, with sales negatively impacted by inflationary pressure, the slowdown in the local real estate market, and a spending shift from goods…
In 2023, Taiwan's personal accessories industry experienced strong current retail value growth, driven by notable trends. The demand for bags and luggage rose, with consumers seeking high-quality, fashionable options, with many showing a preference…
Sugar confectionery is set to see current value growth in Taiwan in 2024, though volumes are expected to stagnate during the year. As in the chocolate confectionery category, the overall demand for sugar confectionery showed a decline in demand in…
In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…
Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…