Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…
Spectacles in Taiwan continues to witness strong growth in retail volume and current value terms over 2024, primarily driven by the increasing prevalence of myopia among the population, which is increasing annually. Not only are myopia rates rising…
Eyewear in Taiwan is experiencing strong growth in retail volume and current value terms, driven by rising demand, innovative product development and dynamism in the retail landscape. In contact lenses, players are prioritising innovation to enhance…
Contact lenses and solutions continue to recover from the negative impact of the COVID-19 pandemic in 2024. Despite some government intervention in 2022, retail volume and current value sales still remain lower than pre-pandemic levels in 2019. The…
Homewares registered modest growth in current value terms in 2023, thanks to the stabilisation of the home cooking trend, which took off during the pandemic. During the height of the COVID-19 crisis, many consumers turned their attention to the…
The market for home improvement in Taiwan saw continue growth in current value terms in 2023. Despite the uncertain economic environment, sales of products such as hardware, wall coverings and decorative paint, continued to perform well, as consumers…
Retail sales of home furnishings in Taiwan experienced a decline in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the…
Home and garden in Taiwan saw a stagnant performance in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific…
Gardening remained a popular recreational activity in Taiwan in 2023, as more people recognised its therapeutic benefits, including reducing stress and anxiety and enhancing mood. However, with the country facing a shortage of outdoor space in urban…
Video games in Taiwan, similar to traditional toys and games, was impacted by 2023 being the country’s first full year without COVID-19 restrictions. Shrinking consumption power due to austerity and worries over inflation amid stagnant payment levels…