Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a…
A decline in volume sales of spirits in Taiwan in 2023 reflected inflationary spikes, which led to increasing costs and workforce, shipping, logistics and inventory issues. The cost of spirits is relatively high compared with other alcoholic drinks…
Much like the previous year of the review period, RTDs saw modest off-trade and current value growth in 2023 but a decline in on-trade sales.
Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside…
Post-pandemic, Taiwanese consumers have faced weakened purchasing power, and expenditure on beer reduced in 2023, leading to a decline across all metrics, albeit at a slower rate than seen during the previous year of the review period in current…
Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is…
Tobacco in Taiwan has been heavily impacted by the amended Tobacco Hazards Prevention Act, which came into effect on 22 March 2023. Taiwan now operates a complete ban on e-vapour products and regulates heated tobacco products. There are some…
Retail volume sales of smokeless tobacco, e-vapour products and heated tobacco plummeted in 2023, following the total ban of e-vapour products in Taiwan. However, heated tobacco products made strong progress from a low base. E-vapour products had…
According to government data, the import of cigars and cigarillos during 2019 to 2023 increased significantly with 184% growth in volume. The growth of year-to-year got eased in 2023 as the traveling resumed since the fourth quarter 2022.…
The decline of cigarettes sales in Taiwan accelerated in volume terms over 2023 due to several factors, including the expansion of non-smoking areas, the increase in smoking age, and increased penalties to business owners, stakeholders and end users.…
Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…
Spectacles in Taiwan continues to witness strong growth in retail volume and current value terms over 2024, primarily driven by the increasing prevalence of myopia among the population, which is increasing annually. Not only are myopia rates rising…
Eyewear in Taiwan is experiencing strong growth in retail volume and current value terms, driven by rising demand, innovative product development and dynamism in the retail landscape. In contact lenses, players are prioritising innovation to enhance…
Contact lenses and solutions continue to recover from the negative impact of the COVID-19 pandemic in 2024. Despite some government intervention in 2022, retail volume and current value sales still remain lower than pre-pandemic levels in 2019. The…
Homewares registered modest growth in current value terms in 2023, thanks to the stabilisation of the home cooking trend, which took off during the pandemic. During the height of the COVID-19 crisis, many consumers turned their attention to the…
The market for home improvement in Taiwan saw continue growth in current value terms in 2023. Despite the uncertain economic environment, sales of products such as hardware, wall coverings and decorative paint, continued to perform well, as consumers…
Retail sales of home furnishings in Taiwan experienced a decline in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the…
Home and garden in Taiwan saw a stagnant performance in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific…
Gardening remained a popular recreational activity in Taiwan in 2023, as more people recognised its therapeutic benefits, including reducing stress and anxiety and enhancing mood. However, with the country facing a shortage of outdoor space in urban…
Video games in Taiwan, similar to traditional toys and games, was impacted by 2023 being the country’s first full year without COVID-19 restrictions. Shrinking consumption power due to austerity and worries over inflation amid stagnant payment levels…
Traditional toys and games in Taiwan registered modest retail current value growth in 2023, the market’s first full year without COVID-19 restrictions as the national border reopened near the end of 2022. Many consumers resumed travel and out-of-home…
Toys and games in Taiwan witnessed a slower increase in retail current value sales in 2023, compared to 2022. This was the first full year without COVID-19 restrictions, as Taiwan reopened its national border near the end of 2022. Many consumers…
One area which presents huge potential for sales growth in pet products lies in the increasing integration of technology into the daily lives of consumers: the possibility that there could be strong demand for smart and connected devices for pets.…
Pet ownership is expanding and developing rapidly in Taiwan and the numbers of cats and dogs registered as pets in the country continues to grow substantially, far exceeding the country’s population of babies, infants and young children. As pet…
While dogs and cats are very popular in Taiwan, it is in fact pet fish that are the most common domestic animals in the country and this can be seen as a reflection of the traditional love that many Oriental cultures have for keeping fish in…
Marginally positive value growth was recorded in current terms in dry dog food in 2024, despite volume sales falling over the course of the year. Throughout the year, value growth in the category was supported by the increasing consumer interest in…
Significant improvements were seen in pet registration in Taiwan towards the end of the review period, with registered cat ownership growing at a faster rate than registered dog ownership, mainly due to rapid growth in cat ownership among people aged…
In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for…
In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands…
In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…
In 2023, oral care in Taiwan recorded positive retail value growth, while retail volume remained positive in all areas, driven by denture care. Raised awareness of all oral care products has aided growth, with medical experts providing educational…
In 2023, men’s grooming products in Taiwan registered positive retail value, with volume sales driven by fragrances and skin care. Korean and Japanese trends increasingly impact beauty and grooming preferences. Korean male celebrities usually have…
In 2023, mass beauty and personal care products in Taiwan recorded positive retail value growth, with lip and foundation products being best sellers. Following the removal of COVID-19 masks, consumers have been investing in lip products again,…
In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements,…
In 2023, fragrances in Taiwan recorded double-digit retail value growth. Stricter regulations on flavours and fragrances and consumers' increasing focus on healthy and natural ingredients have increased the cost of manufacturing. Higher packaging…
In 2023, depilatories in Taiwan saw positive retail value sales, with the return to social activities encouraging
In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options…
In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…
In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…
In 2023, bath and shower in Taiwan recorded positive retail value growth, while retail volume sales declined in unessential areas during rising inflation. This included bath additives and body powder. Due to their essential natural and frequent use,…
In 2023, baby and child-specific products in Taiwan recorded positive retail value growth, while retail volume declined. The country suffers from a low birth rate, breaking new historical records of the lowest newborn babies in 2023. Consequently,…
Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth…
Retail sales of tissue and hygiene in Taiwan registered accelerated growth in current value terms in 2023, when compared to the previous year. Prevailing Inflationary pressures were a key contributor this trend, as rising raw material and supply…
Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…
Retail adult incontinence in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was attributable to a rapidly increasing ageing population, increasing levels of mobility, including domestic and…
Nappies/diapers/pants in Taiwan registered another year of positive current value growth in 2023. However, this was mainly attributable to rising unit prices, rather than any real increase in demand. However, while overall volumes remained flat…
Menstrual care in Taiwan saw a improved performance in current value terms in 2023. However, this was attributable to inflationary pressures, as rising raw material and supply chain costs, combined with a reduction in the number of promotional…
Away-from-home (AFH) tissue and hygiene in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was due to the return of consumers to their familiar pre-pandemic lifestyles, including more frequent…
In Taiwan, traditional vending machines are giving way to smart vending solutions, leveraging advanced technologies like the Internet of Things (IoT), artificial intelligence, and big data. These smart machines offer more than just snacks and…
Supermarkets in Taiwan recorded steady value sales growth in 2023, a year marked by digitalisation efforts as well as an expansion in home delivery services. Uni-President officially acquired Carrefour's business in Taiwan on Nov 14, 2022. This…