Sweden

As Swedes spent more time outside homes and ate out more, the elevated need for butter and spreads, as witnessed during the pandemic, was normalised. Nonetheless, while the demand declined, the unit prices increased due to inflation and growing…

Cafés in Sweden continued to see positive current value growth in 2023, however this was partly due to the continued strong inflation which led to price increases. As a result of the economic downturn and strong inflation many consumers have cut back…

Off-trade volume sales of carbonates increased only slightly in Sweden during 2023, as consumers continued to return more fully to foodservice with the lifting of the threat and related restrictions of COVID-19. Growth in both the retail and…

In 2024, retail value sales were positive in cat food, with cats being the most prevalent pet choice in the country. However, cat ownership has reached a stable phase, with the growth in adoptions showing signs of plateauing compared to the surge…

Charge cards are increasingly viewed as a niche product in Sweden, accounting for just 1% of all transactions in 2023, and therefore recorded further decline in the year. In a development which started before the COVID-19 crisis, fewer and fewer…