Sweden

Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…

Stockholm and Gothenburg are Sweden’s most economically vibrant cities. Meanwhile, Norrköping holds the highest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, the global economic…

Strong rates of net migration and natural increase will drive rapid population expansion in Sweden in 2021-2040. Ageing will accelerate over this timeframe as longevity climbs, but Sweden will remain younger than average in a regional context due to…

In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Sweden in 2024. As the economy was hit with a recession, Swedes went into money saving mode. In this environment, the private label segment gained share, putting brands…