Sweden

Light vehicle sales declined in 2022 as pandemic-related issues and supply challenges persisted. The EV market is set to reach 82% of the total market by 2027. Sustainability incentives continue to dominate the mobility landscape, with further…

Nappies/diapers/pants registered moderate growth in retail value sales in 2023. Broad increases in retail price points across nappies/diapers/pants were driven by cost inflation in the form of energy, material sourcing, labour, logistics and supply…

With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer base for NRT smoking cessation aids compared with other categories, such as analgesics, cough, cold and allergies (hay fever) remedies, and wound care, which…

Oral care in Sweden is a well-established category, experiencing stable volume growth and strong value gains in 2023. Significant volume increases are limited due to the product area's maturity. Growth is primarily driven by two factors: consumers…

The unit prices in the other dairy category have experienced price hikes, due to inflation and increased production costs. In addition, sales have fallen back into the pre-pandemic area, as consumption habits normalised and Swedes ventured back into…