Sweden

Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…

The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…

Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…

Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…

Ice cream is set to see current value growth in Sweden in 2024. Swedes are big ice cream lovers, consuming around 10 litres per capita annually. Ice cream is a notable feature of the Swedish lifestyle during good summer weather, while also being…