Sweden

Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…

Ice cream is set to see current value growth in Sweden in 2024. Swedes are big ice cream lovers, consuming around 10 litres per capita annually. Ice cream is a notable feature of the Swedish lifestyle during good summer weather, while also being…

Sales of imaging devices are seeing a sharp decline in retail volume terms in 2023 as the category continues to lose its appeal. Consumers are increasingly satisfied with the growing sophistication of the imaging capabilities of smartphones and thus…

Sales of in-car entertainment continue to record a steep decline in 2023 with these products increasingly losing relevance in Sweden. New vehicles are introducing ever more advanced built-in entertainment, while for many consumers their smartphones…

Jeans is predicted to register a decrease in retail volume terms in 2023, with current retail value remaining positive due to inflation and rising unit prices. Prior to the outbreak of COVID-19, jeans struggled with retail volume growth, with…