Sweden

A powerful current of premiumisation is sweeping fragrances in Sweden. Consumers are increasingly drawn to niche or artisanal scents, seeking individuality and exclusivity. These unique olfactory experiences offer a way to stand out from the crowd.…

Full-service restaurants continued to see positive value growth in 2023, with inflation driving price increases. With the economy slowing and moving into recession in 2023, local consumers have cut back on unnecessary expenditure, including eating…

In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…

Within general merchandise stores in Sweden, similar to discounters in grocery retailers, variety stores’ positioning engendered robustness despite the difficult and unpredictable geopolitical and economic times. The main focus of the key players in…

Gum is set to see current value growth in Sweden in 2024. The competition in chewing gum in Sweden is strong and the category faces maturity. In order to drive sales, players must pay attention to delivering value-added benefits. It is noteworthy…