Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…
The lingering impact of the COVID-19 pandemic combined with the economic fallout from Russia's invasion of Ukraine led to skyrocketing unit prices as Sweden experienced spiralling rates of inflation. This led to a drop in disposable income which in…
Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…
The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…
Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…
Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…
Swedes have a high per capita consumption of ice cream and indulge in it throughout the year. However, sales tend to peak during the summer months, heavily influenced by the unpredictable Nordic summer weather. In 2022, ice cream sales declined due…
Sales of imaging devices are seeing a sharp decline in retail volume terms in 2023 as the category continues to lose its appeal. Consumers are increasingly satisfied with the growing sophistication of the imaging capabilities of smartphones and thus…
Sales of in-car entertainment continue to record a steep decline in 2023 with these products increasingly losing relevance in Sweden. New vehicles are introducing ever more advanced built-in entertainment, while for many consumers their smartphones…
Sweden’s economic trajectory projects an increase in per capita gross income over 2022-2027, shaped by Late Lifers’ dominance in the top income band. The current moderate income inequality is forecast to grow. Rising housing costs and evolving…