Sweden

The dishwashers category witnessed a fall in volume sales in 2023 as it saw some normalisation following the spike in demand witnessed as a result of the COVID-19 crisis, which encouraged consumers to focus spending on their homes and increased the…

Discounters in Sweden recorded the fastest retail current value growth among grocery retailers in 2023. The lower-cost grocery retail format was able to derive benefits from the slowdown in the Swedish economy connected to unstable geopolitical…

Following marginal decreases in retail current value sales in 2021 and 2022, direct selling in Sweden faced another difficult year in 2023. While retail current value sales rose slightly, this was due to high inflationary pressure on prices. At…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

Retail sales of digestive remedies suffered a decline in constant value terms in 2023, albeit at a slower rate than the previous year. Growth continued to be impacted by inflationary pressures, exacerbated by the ongoing war in Ukraine, which…

The health and wellness trend continued have a positive impact on sales on dietary supplements in 2023 as consumers focused on preventative health measures, rather than treating symptoms as they occurred. This trend was exacerbated by the COVID-19…

Dermatologicals experienced a modest decline in overall constant value terms in 2023, although performance varied considerably according to subcategory. One notable development was the buoyant demand for antiparasitics/lice treatments, continuing the…

Depilatories remained a relatively uneventful category in 2023. While the continued popularity of the Estrid brand injects some innovation, overall growth is modest. Depilatory products are considered an essential item by most Swedish women, leading…

Deodorant sales in Sweden exhibited stagnation in 2023. Volume sales remained flat, with any growth in value primarily driven by inflation and a modest premiumisation trend. Deodorants are considered an essential beauty and personal care product,…