Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Within general merchandise stores in Sweden, similar to discounters in grocery retailers, variety stores’ positioning engendered robustness despite the difficult and unpredictable geopolitical and economic times. The main focus of the key players in…
In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…
The briefing examines how personalised healthcare market is evolving. The report also provides insights on the countries most ready to use personalised healthcare services, and the potential impact on the pharmaceuticals and medical sectors.
Full-service restaurants continued to see positive value growth in 2023, with inflation driving price increases. With the economy slowing and moving into recession in 2023, local consumers have cut back on unnecessary expenditure, including eating…
A powerful current of premiumisation is sweeping fragrances in Sweden. Consumers are increasingly drawn to niche or artisanal scents, seeking individuality and exclusivity. These unique olfactory experiences offer a way to stand out from the crowd.…
Similar to apparel, footwear is projected to exhibit a decline in retail volume growth in 2023, with retail value sales remaining positive, primarily attributed to inflation and rising unit prices. The sector faced a steeper decline than apparel…
Food preparation appliances experienced a strong decline in volume sales in 2023. After the COVID-19 crisis, households shifted their spending priorities away from food preparation appliances towards activities that had been largely curtailed by the…
Retail current value sales of fine wines/champagne and spirits grew by 19% in 2023 to total SEK2.6 billion, boosted by consumers’ desire to enjoy themselves after the coronavirus (COVID-19) pandemic. Socialising is a priority for many consumers,…
The two pandemic years boosted the use of financial cards in Sweden. While the use of cash in the country was already exceptionally low by global standards at the start of the review period, its role diminished further during the pandemic due to…
Eyewear in Sweden continues to display a robust performance in 2024, buoyed by an ageing population and increasing time spent on digital screens, which are both boosting the need for more specialist or value-added eyewear products. The rising…