Sweden

Total confectionery packaging volumes saw a marginal decline in 2022. Although chocolate confectionery and gum saw increases in their packaging volumes in this year, the decline witnessed in sugar confectionery was enough to drive the overall…

The brief upturn in off-trade volume sales of liquid concentrates in 2021 ended quickly and the downturn continued to the end of the review period. However, new product innovation in liquid concentrates, such as reduced sugar variants from brands…

Sales of computers and peripherals saw a brief return to growth in 2020 as the pandemic forced a shift to homeworking; however, this positivity was short lived with sales declining in retail volume terms in 2021 and 2022 and continuing to decline in…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Sweden covers production and consumption trends in agricultural commodities, energy…

Colour cosmetics in Sweden continues to flourish, demonstrating strong post-pandemic sales. While volume growth has slowed down due to market maturity, value sales remain robust. This is fuelled by a powerful premiumisation trend, a steady stream of…

Fresh ground coffee, which accounted for the vast majority of the coffee sales in Sweden, is projected to see a moderate increase in off-trade volume sales and a slight rise in on-trade volume sales over 2023. Nonetheless, retail demand rebounded…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Smoking tobacco and cigarillos are both steadily losing popularity in Sweden, particularly among young adults who have been switching to snus and nicotine pouches. Border trade is typical in tobacco products within the Nordic region, with the return…

In 2023, retail volume sales of cigarettes declined marginally in Sweden. The Swedish government’s strategy to reduce the smoking rate has been successful with smoking prevalence steadily falling to a record low of 5.5% in 2023, which is extremely…

Cider/perry saw marginal growth in total volume terms in 2022. Despite the removal of pandemic-related restrictions, which saw the revival of the on-trade channel, this had little impact on overall demand, due to the overwhelming importance of…

Chocolate confectionery, as a product area, is set to see retail volume sales continue to normalise in 2023 following the surge seen during the COVID-19 pandemic. However, inflation and rising production costs had an impact on the development of unit…

In 2023, childrenswear in Sweden is anticipated to follow the overall apparel trend, showing a decrease in retail volume sales. The landscape remained relatively stable during COVID-19, but similar shopping patterns influence it, as some Swedish…

Swedes consume cheese on many occasions during the day; for breakfast with sandwiches and using it in meals, while premium cheese is often indulged on and offered on cheese platters. As such, some cheeses are specifically positioned to be indulgent…

Charge cards are increasingly viewed as a niche product in Sweden, accounting for just 1% of all transactions in 2023, and therefore recorded further decline in the year. In a development which started before the COVID-19 crisis, fewer and fewer…

In 2024, retail value sales were positive in cat food, with cats being the most prevalent pet choice in the country. However, cat ownership has reached a stable phase, with the growth in adoptions showing signs of plateauing compared to the surge…

Off-trade volume sales of carbonates increased only slightly in Sweden during 2023, as consumers continued to return more fully to foodservice with the lifting of the threat and related restrictions of COVID-19. Growth in both the retail and…

Cafés in Sweden continued to see positive current value growth in 2023, however this was partly due to the continued strong inflation which led to price increases. As a result of the economic downturn and strong inflation many consumers have cut back…

As Swedes spent more time outside homes and ate out more, the elevated need for butter and spreads, as witnessed during the pandemic, was normalised. Nonetheless, while the demand declined, the unit prices increased due to inflation and growing…

In 2022, Sweden maintained high business freedom and an attractive investment climate, placing it among the best locations to conduct business. Strong infrastructure and a high digitalisation level, along with supportive tax policies for R&D…

In 2023, breakfast cereals have experienced normalising sales as the foodservice sector continues its recovery. However, retail sales have dropped back to pre-pandemic levels. Simultaneously, unit prices have seen an increase due to inflation and…