Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Men's toiletries in Sweden experienced a rise in segmentation in 2023, with consumers demanding products specifically formulated for their needs. This trend is fuelled by a growing awareness of the differences between men's and women's skin and hair.…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
The COVID-19 pandemic provided a significant boost to volume sales of meals and soups in Sweden, as consumers remained within their homes for fear of contracting the disease. Meals and soups categories such as ready meals, frozen pizza, meal kits,…
Significant numbers of Swedish consumers continue to reach for ready meals when they need a convenient option for a quick meal or snack during their busy daily schedules. As the pace of life in Swedish cities continues to accelerate, busy urban…
Swedish mass beauty and personal care experienced a positive year in 2023, with retail value sales growing at a near double-digit rate. This growth comes despite the ongoing shift towards premium products in beauty and personal care overall.
Personal luxury retail value sales increased by 18% in 2023 to amount to PLN6.6 billion, supporting growth recorded by leading brand providers, such as L’Oréal Polska Sp zoo, Kering SA and Chanel SA. Sales fell by 19% in 2020 due to the pandemic, but…
Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…
Limited-service restaurants continued to see positive value growth in 2023, although this was partly fuelled by the continued high levels of inflation, which translated into price increases. As a result of the economic downturn and high inflation,…
Inflation, driven by increased manufacturer input costs, is being transferred to households through elevated retail price points, placing a strain on household finances. It is evident that households are prioritising price value and seeking…
Consistent with observations across consumer appliances, sales volumes for large cooking appliances fell in 2023 as they normalised in the wake of a boost in demand during the COVID-19 crisis. The pandemic led to a spike in sales in 2020 and 2021,…