Sweden

When it comes to headphones there continues to be a growing shift to wireless headbands and TWS earbuds with both categories continuing to enjoy healthy growth in retail volume terms in 2023. TWS earbuds remains the largest category with consumers…

Sales of home audio and cinema are in long-term decline and they continue to fall in 2023, with further declines expected over the forecast period. Most home audio and cinema products have long been considered redundant by most consumers and are…

It has been a mixed few years for sales of televisions in Sweden. There was a huge spike in sales of LCD and OLED TVs in 2020 following the outbreak of COVID-19 as consumers went into self-enforced isolation. This home seclusion encouraged many…

Sales of imaging devices are seeing a sharp decline in retail volume terms in 2023 as the category continues to lose its appeal. Consumers are increasingly satisfied with the growing sophistication of the imaging capabilities of smartphones and thus…

Sales of in-car entertainment continue to record a steep decline in 2023 with these products increasingly losing relevance in Sweden. New vehicles are introducing ever more advanced built-in entertainment, while for many consumers their smartphones…

Sales of smartphones continue to decline in retail volume terms in 2023 with several factors weighing on demand. Firstly, this stagnation reflects the increasing maturity of the category with very few consumers still without a mobile phone, unless by…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Stockholm and Gothenburg are Sweden’s most economically vibrant cities. Meanwhile, Norrköping holds the highest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, the global economic…

Sweden’s economic trajectory projects an increase in per capita gross income over 2022-2027, shaped by Late Lifers’ dominance in the top income band. The current moderate income inequality is forecast to grow. Rising housing costs and evolving…

In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…

Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…

Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…

Inbound travel to Sweden has made a swift recovery in 2023, with the number of trips expected to return to pre-pandemic levels. The volume of trips made by foreign tourists was very modest in 2023, following the dynamic increases seen in 2022. All…

The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…

Unlike other European countries, Sweden did not impose major lockdown restrictions on households and businesses due to COVID-19, instead advising its citizens to observe social distancing measures, limit travel and avoid major gatherings in public…

Light vehicle sales declined in 2022 as pandemic-related issues and supply challenges persisted. The EV market is set to reach 82% of the total market by 2027. Sustainability incentives continue to dominate the mobility landscape, with further…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

Baby food is facing challenges in Sweden, with the declining birth rate dampening retail volume sales. However, due to inflation and increasing production costs, baby food saw fast price rises in 2022 and continued to face growing prices at the…

As Swedes spent more time outside homes and ate out more, the elevated need for butter and spreads, as witnessed during the pandemic, was normalised. Nonetheless, while the demand declined, the unit prices increased due to inflation and growing…