Sweden

Dishwashing was the second biggest category in Swedish home care in packaging unit volume terms in 2022, behind only laundry care. In the early part of the year, the Swedish government was recommending people work from home where possible as a…

Sales of alcoholic drinks in Sweden failed to see any perceptible growth in volume terms in 2022, despite the easing of pandemic-related restrictions. While on-trade volumes continued to edge towards their pre-COVID-19 levels, as consumers returned…

Beer saw a fairly flat performance in volume terms in 2022, when compared to the previous year. While on-trade volumes continued to edge towards their pre-COVID-19 levels, thanks to the removal of pandemic-related restrictions, off-trade sales were…

Cider/perry saw marginal growth in total volume terms in 2022. Despite the removal of pandemic-related restrictions, which saw the revival of the on-trade channel, this had little impact on overall demand, due to the overwhelming importance of…

On-trade sales of RTDs saw a strong recovery in 2022, with volumes exceeding pre-pandemic levels. Growth was boosted by the easing of COVID-19 restrictions, which encouraged more people return to bars and restaurants. RTDs are often enjoyed socially…

Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…

Wine in Sweden saw a disappointing performance in 2022, thanks to a moderate decline in off-trade volumes. Sales flourished during the first year of the pandemic, having benefitted from minimal international travel and cross-border trade across much…

Chocolate confectionery, as a product area, is set to see retail volume sales continue to normalise in 2023 following the surge seen during the COVID-19 pandemic. However, inflation and rising production costs had an impact on the development of unit…

Gum sales, primarily driven by impulse purchases, faced a significant setback due to the COVID-19 pandemic. With consumers spending more time at home, the need for gum as a quick oral cleaning solution diminished. As a result, gum sales struggled to…

Swedes have a high per capita consumption of ice cream and indulge in it throughout the year. However, sales tend to peak during the summer months, heavily influenced by the unpredictable Nordic summer weather. In 2022, ice cream sales declined due…

During the COVID-19 pandemic, snacking became a source of comfort for Swedes. In 2022, the volume sales of snacks evened out and declined slightly, while unit prices were impacted by inflation and rising production costs. However, snacking is…

In 2023, snacks, as a product area, is experiencing healthy growth in value terms, driven by increasing unit prices due to rising production costs and inflation. However, volume growth varies across different snacks categories as some continue to…

Sugar confectionery continues to experience a decline in volume sales, but the increasing unit prices due to inflation and production costs have helped maintain positive value sales growth. The competition from other snacks categories, particularly…

Sweet biscuits, snack bars, and fruit snacks, as a product area, experienced varying impacts during the COVID-19 pandemic. Snack bars and protein/energy bars suffered from declining sales as people stayed home instead of going to the gym. However, in…

Skin care packaging in Sweden continued to record positive growth in 2022 not just due to the demand for these products among the local population but also as a result of its emphasis on sustainable packaging materials, minimalist designs and a…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The Gothenburg in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Stockholm in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Sales of computers and peripherals saw a brief return to growth in 2020 as the pandemic forced a shift to homeworking; however, this positivity was short lived with sales declining in retail volume terms in 2021 and 2022 and continuing to decline in…

Sales of consumer electronics continue to decline in retail volume terms in 2023 with high inflation and economic uncertainty continuing to negatively impact sales. With many households facing a drop in disposable income and with interest rate rises…