Sweden

Retail current value sales of premium and luxury cars grew by 22% in 2023 to total SEK58.5 billion. This was due to rising demand from higher-income consumers, with expenditure proving resilient despite wider macroeconomic headwinds. The demand for…

In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…

The number of households is set to increase moderately in Sweden over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 8.4%, elevating living costs. The fastest…

Although the political scene is facing instability, Sweden will soon join NATO, whilst its state finances remain sustainable. A slowing economy has been hampered by elevated food and energy prices, but inflation is falling and infrastructure upgrades…

Total packaging volumes in baby food saw slow and stable growth in Sweden over 2020-2022, with the pandemic and associated economic uncertainties having little impact on the category. Swedish parents consider their children’s nutrition to be a…